[New Year's Message] Asiana's Han Chang-su "M&A, First Step of a Major Turning Point... Profitability-Centered Network Airline"

This Year's Management Policy 'A New Beginning': Orders for Profitability Improvement, Customer Satisfaction, and Safety

[Asia Economy Reporter Yu Je-hoon] Han Chang-soo, President of Asiana Airlines, said on the 2nd, "The year 2020 is a meaningful year in which the new acquiring company (HDC Group) and Asiana Airlines take the first step of a major turning point together," adding, "Reinventing ourselves as a profitability-centered network airline is the core task of this new beginning."

In his New Year's address, President Han stated, "To prepare for a new start that surpasses the achievements of the past 32 years, we have set this year's management policy as 'New Beginning (rebuilding) 2020.'

He evaluated, "The year 2019 was a year when many unprecedented events happened all at once, making it the most difficult and challenging year ever. With the participation of all employees in pain-sharing efforts such as unpaid leave, the sale of aging aircraft, and suspension of unprofitable routes, we demonstrated our determination to overcome the crisis with our own strength, while continuing investments for the future despite the difficult environment."

Regarding the acquisition by HDC Group, President Han said, "A precious opportunity has been given to Asiana Airlines to pursue a new beginning. With a capital injection amounting to 2.2 trillion won, financial soundness at the highest level in the aviation industry has been secured, enabling continuous investment and laying the foundation to become the top domestic airline."

He then outlined this year's key tasks as ▲profitability improvement ▲customer satisfaction ▲the safest airline, urging the achievement of these goals throughout the year. He concluded, "Let us seize this precious opportunity given to us, and if all executives and employees unite with one heart and do their best, a prosperous future will unfold. Let us move forward vigorously with hope and confidence."

This content was produced with the assistance of AI translation services.