[New Year's Message] Lee Soon-hyung, Chairman of SeAH, "Let's Overcome Crisis with Indomitable Spirit of Challenge and Normalization of Innovation"

[Asia Economy Reporter Hwang Yoon-joo] On the 2nd, Lee Soon-hyung, Chairman of the SeAH Group, emphasized ▲ the spirit of challenge ▲ the normalization of innovation ▲ and securing absolute competitiveness in his New Year's address.

Chairman Lee first stated, "Our mindset should focus on 'despite' rather than 'because of,'" adding, "We must concentrate all our capabilities on demonstrating and practicing the spirit of challenge to actively adapt to the rapidly changing environment and break through at all costs."

Secondly, he urged that pursuing new value and innovation in all areas of the company be normalized.

Chairman Lee said, "We must be able to generate creative ideas anytime and anywhere and execute them proactively," and added, "If the entire organization is filled with such entrepreneurial spirit, accumulating both large and small achievements, it will become a foundation that allows us to maintain a competitive edge in any crisis situation."

Lastly, he emphasized securing absolute competitiveness.

Chairman Lee stated, "Just as the environment around us changes, our demand industries and customers are also rapidly evolving," and said, "We must identify specialized values that only we can provide from multiple angles and further differentiate them to enhance our competitiveness."

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