Park Bo-gum Delivers New Year's Message... Coca-Cola TV Commercial Released

[Asia Economy Reporter Lee Seon-ae] Coca-Cola unveiled its 2020 New Year campaign TV commercial featuring models Park Bo-gum and Seulgi on the 2nd.

This commercial captures Park Bo-gum, Seulgi, and their peers experiencing small but precious moments of happiness in everyday life with a lively and warm perspective. Coca-Cola planned this campaign to inform consumers about the value of happiness found in the small yet special joys of repetitive daily life and to deliver a message of support and encouragement.

The commercial begins by showing the dazzling night view of Seoul. The camera sequentially shows friends excitedly running while enjoying the refreshing Coca-Cola after a performance, friends happy over a single tteokbokki on the street, and Seulgi and her friends thrilled by a perfect karaoke score of 100 points. Then, the commercial moves on to friends unable to hide their excitement over a unique experience at a hanok stay, friends receiving cheers from the audience with a stylish dance busking performance, and finally Park Bo-gum, Seulgi, and their friends enjoying a happy moment watching fireworks welcoming the New Year. The commercial concludes with the beautiful Seoul night view and the sizzle of Coca-Cola appearing after Park Bo-gum refreshingly enjoys the drink.

A Coca-Cola representative stated, “This commercial depicts Park Bo-gum, Seulgi, and their friends feeling small but precious happiness in daily life and delivers a thrilling message of encouragement to enjoy those moments even more specially with Coca-Cola,” adding, “Every year at the New Year, Coca-Cola has delivered thrilling encouragement and warm messages to consumers, and this year as well, we plan to carry out various marketing activities to provide refreshing happiness in everyday life.”

This content was produced with the assistance of AI translation services.