[New Year's Message] Kim Chang-kwon, President of Lotte Card, "Let's Build a Stable Growth Structure and a Strong Organization"

'PROACTIVER (Proactiveo)' New Slogan Unveiled

[Asia Economy Reporter Ki Ha-young] Kim Chang-kwon, CEO of Lotte Card, emphasized the importance of establishing a stable growth structure and building a strong organization this year. Additionally, to share a new organizational culture vision, the slogan 'PROACTIVER' was selected.

In his New Year's address on the 2nd, CEO Kim stated, "Although we have embarked on a new start with the determination of a second founding, the business environment surrounding the company is expected to be more uncertain and challenging than ever before. Competition with fintech companies will intensify, and profitability deterioration due to external policies such as continuous reductions in merchant fees and household loan volume regulations seems inevitable."

Accordingly, CEO Kim presented key tasks for this year, including a performance-oriented management system, advancement of digital innovation, establishment of a flexible and dynamic organizational culture, and creation of a solid profit structure.

He said, "We must focus on substantial growth through overall organizational reform. We should set more bold and challenging 'Stretch Goals' and strengthen the linkage of department goals through cascading so that all members can immerse themselves in shared objectives."

Regarding digital innovation, he added, "We need to deepen our digital strategy beyond simple digitization. We must add customer-centric innovation to the digital platforms built so far and secure digital completeness through strengthened external collaboration."

This year, Lotte Card also announced a new slogan, 'PROACTIVER,' to share the vision of a new organizational culture. It means being 'PRO' not only in results but also in processes, actively ('ACTIVE') solving problems, demonstrating creative innovation that can lead ('PROACTIVE') change, and striving with a more ('-ER') self-renewing attitude.

This content was produced with the assistance of AI translation services.