Lotte Chairman Shin Dong-bin: "Let's Create a Sustainable Future Through Empathy and Coexistence" View original image

[Asia Economy Reporter Seungjin Lee] Shin Dong-bin, Chairman of Lotte Group, conveyed to employees in his New Year's address on the 2nd, "Let us create a sustainable future through empathy (共感) and coexistence (共生)."


Chairman Shin emphasized, "Please strive to provide better value through continuous empathy with customers," adding, "We must continuously communicate with customers to quickly understand their needs and, furthermore, what the times seek, so that we can present creative and new values." He continued, "Please make efforts to offer customers value that is one step faster than other companies and one span better than yesterday."


Chairman Shin ordered the establishment of a foundation for sustainable growth through efficient innovation of the business structure. He said, "In the whirlpool of change, core competencies that firmly support the company are absolutely necessary," and "We must develop businesses that can effectively demonstrate our strengths."


He added, "There is no need to be confined to existing business areas," emphasizing, "Based on our capabilities, we must proactively innovate and become game changers who lead the market." He also once again urged business innovation through digital transformation, which he has emphasized so far.


He also stressed the creation of a flexible and open corporate culture. Chairman Shin said, "To respond agilely to change, we must abandon rigid corporate culture and habitual work practices," and "Open innovation to seek new growth engines will start from our own change."


Finally, Chairman Shin urged, "Let us become a ‘good company’ that pursues coexistence with our society." He said, "Please find sustainable ways to contribute to society that allow growth together with all stakeholders and social communities, including customers, employees, partner companies, and local communities," and added, "There must be a belief that what Lotte does will create new value and have a positive impact on our society."



Concluding his New Year's address, Chairman Shin said, "We live in an era where it is difficult to predict even the appearance five years from now, so we must constantly change through continuous self-reflection," and urged, "With all of you, Lotte will be able to continuously grow and become a trusted and good company in the coming future."


This content was produced with the assistance of AI translation services.

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