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A Man Earning 54.5 Billion Won a Year Has Eaten the Same Meals for 22 Years: "Is This the Secret to Success?"

A CEO Who Has Stuck to the Same Set Menu for Over 20 Years

Luke Carlson. Discover Strength Instagram

Luke Carlson. Discover Strength Instagram

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Business Insider, The Mirror, and other outlets have recently reported that Luke Carlson (46),

the head of the fitness company Discover Strength, which generates annual sales of about 37 million dollars (approximately 5.45 billion won),

has maintained the exact same diet routine for 22 years.

A Simple but Nutritionally Balanced Diet

Oatmeal (left), protein powder (not directly related to the article content). Pixabay, Getty Images
Sandwich (left), chicken breast steak (not directly related to the article content). Pixabay

For breakfast, he mixes oatmeal with a banana, protein powder, and creatine, and also eats a protein bar.

For lunch, he has a chicken or turkey sandwich with an apple and a protein shake.

For dinner, he chooses one among chicken, steak, or salmon.

His total daily caloric intake remains steady at around 1,900 to 2,200 kcal.

22-YEAR STEADY ROUTINE

"Minimizing Routine Decisions to Focus on Work"
Carlson's Three Daily Meals

Breakfast

Oatmeal, Banana
& Protein Shake

Oatmeal is a low-glycemic index food that helps stabilize blood sugar, while banana is a quick energy source. The protein powder helps promote muscle synthesis and a feeling of fullness.

#StableBloodSugar #EnergyBoost
Lunch

Whole Grain Sandwich
& Apple

The chicken and turkey included in lunch are low in fat and high in protein, which is beneficial for weight management. Whole grain bread helps prevent blood sugar spikes, and apples help moderate post-meal blood sugar with dietary fiber.

#HighProteinLowFat #DietaryFiber
Dinner

Steak, Salmon,
or Chicken

Salmon, which is included at dinner, is rich in omega-3 fatty acids and supports cardiovascular health, while steak serves as a source of iron and vitamin B12.

#HeartHealth #MetabolismBoost

"The lunch sandwich is a rule for me that never changes."
"Thanks to this routine, I can focus my creativity and concentration on business."
"The biggest advantage is not having to worry about what to eat."
"Rather than worrying about a diet for 10 or 20 years from now, I focus on the nutrients and calories I need right now."
- Luke Carlson
Efficiency Lifestyle

"Creativity and Concentration Are Reserved for Business"
The Zero 'Decision Fatigue' Lifestyle

"Save the energy you would spend each morning worrying about what to wear. Simplicity itself is the driving force."

Uniform Routine

Standardized Attire

He minimizes daily decisions by repeatedly wearing pants and tops from a particular brand and white shoes. This is a lifestyle designed to reduce so-called 'decision fatigue.'

#Uniform #EnergySaving #SuccessRoutine

However, experts point out that maintaining the same diet for an extended period

can lead to deficiencies in certain vitamins or minerals,

and that a monotonous diet may also cause stress, which should be taken into consideration.

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