"Suzy Is Hooked Too"...Sales Surge Dozens of Times as Ballet Overtakes Running in the Cold Wave

These days, more people are looking for leotards instead of running shoes at sportswear stores.

As celebrities such as Suzy and Park Jihyun post ballet photos on their social networking services (SNS),

have emerged as a new trend.

Ballet: The New Powerhouse of Indoor Exercise

Ballerina. Photo by Getty Images Bank

According to the fashion platform Zigzag, sales of ballet-related products in November

surged up to 32 times compared to the same period last year.

The number of searches for "ballet" exceeded 12,000, more than tripling,

and 80% of those searching were in their 20s and 30s.

With rising demand for indoor exercise in winter and the "Suzy effect" combined,

ballet has become a new hobby among the younger generation.

From 'Balletcore' to 'Chwiballer': How Fashion Is Changing Culture

Actor and singer Suzy sharing her daily life enjoying ballet on her social networking service (SNS). Suzy Instagram

Ballet first became popular as a "fashion" trend on the runway and in street style.

With the rise of "balletcore," items like ribbons, warmers, and leotards

have spread into everyday wear.

Now, this trend is returning to "exercise,"

evolving into a phenomenon where fashion is changing personal tastes and lifestyles.

From Balletwear to Warmers: Every Item Sells Out

As ballet gains popularity, the transaction volume of ballet-related products has recently surged up to 32 times. Zigzag

On Zigzag, the transaction volume for "balletwear" in November increased by 530%,

with leotards, the signature item, surging 32 times.

'Wrap skirts (68%)' and 'strap cardigans (50%)',

'ballet warmers (619%)' and 'ballet tights (209%)'

all categories showed even growth.

Even accessories like 'ballet bags (933%)' and 'hairnets (116%)'

are gaining popularity.

Now, Exercise Is Enjoyed with Style

Ballerina. Photo by Getty Images Bank

Experts analyze this trend as the "fashionization of exercise."

In addition to benefits like posture correction, improved flexibility, and weight loss,

the desire to wear stylish workout clothes is also fueling consumption.

A KakaoStyle representative said, "Exercising in attire that matches your taste

has itself become a lifestyle for Millennials & Gen Z."

Exercise is now becoming not just about 'shaping the body' but about
'expressing oneself'.

As exercise expands into the realms of consumption and culture,
it is driving changes across the fashion and content industries.

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