The recent surge in DRAM prices is changing the way desktop PC users upgrade their memory. While desktop users seeking memory upgrades have traditionally saved money by purchasing and installing DRAM themselves, a recent reversal in pricing has emerged, with professional service fees now proving to be the more affordable option.

Crucial Pro 64GB DDR5 RAM Kit (2x32GB). Amazon

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According to industry sources and PC component websites on November 25, a 64GB DDR5 RAM kit (2x32GB) compatible with Apple’s desktop brand Mac has been selling for $497.99 (about 730,000 won) in the market since mid-month. In contrast, if a user requests an upgrade for their Mac with this product through an Apple-designated official provider, the price drops to just $239.99 (about 350,000 won), which is half the retail price.

This phenomenon is occurring because after-sales service providers have secured DRAM inventory in advance, whereas individual users must purchase DRAM themselves. The cost of newly purchased DRAM now exceeds the combined cost of DRAM from existing inventory and labor at the service provider.

The industry does not view this as a normal situation. Typically, it is less expensive for users to buy and replace PC components themselves than to use after-sales services.

DRAM replacement for Mac is most common among consumers using older models. Those with products from before 2012 have regularly replaced DRAM to ensure their Macs perform as well as new models. In this process, these consumers often purchased DRAM separately and performed the replacement themselves.

According to major foreign media outlets such as Bloomberg, PC maker Lenovo recently increased its inventory of PC memory by more than 50% compared to usual. This move is interpreted as a decision to secure memory supply for its own PCs early, while also responding to the shift in consumer upgrade patterns toward after-sales services. Yang Yuanqing, CEO of Lenovo, stated at a recent earnings briefing, "Although memory prices are rising to unprecedented levels due to the impact of AI, we are turning this crisis into an opportunity by ensuring stable parts supply through inventory expansion."