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Pepero Day Approaches: Enjoy the Fun of Choosing and a Burst of Uniqueness

As Pepero Day approaches on November 11, the convenience store industry is introducing differentiated products through intellectual property (IP) collaborations.

These unique offerings are designed to stand out in the market.


GS25: Over 150 Types Including Butter Bear and Blackchun
A GS25 store manager is displaying products for Pepero Day. Provided by GS Retail

A GS25 store manager is displaying products for Pepero Day. Provided by GS Retail

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GS25, operated by GS Retail, is introducing more than 150 types of Pepero gift sets. Reflecting the preferences of different customer segments, the lineup includes: "Butter Bear," which is especially popular among women in their teens and twenties; "Blackchun," which targets the Kakao-based fandom; "Puggler," aimed at keyring collectors; "Mumussi and Friends," GS25’s own characters; and "Pepero Special Lecture," a collaboration with EBSi tailored for the college entrance exam season.


Promotional benefits are focused on practical purchases. From November 1 to 10, six types of Pepero (Choco, Almond), Pocky (Original, Gokse), and Rocher (T-3, T-5) are available in a 2+2 promotion when paid with GS Pay. During the same period, customers who purchase gift sets and pay with KakaoPay, Naver Pay, Toss Pay, or Payco will receive a 50% payback benefit.


CU: 44 Collaborative Products Featuring Pokemon Ditto, Tarimongttang, and More
CU, a convenience store operated by BGF Retail, is launching 44 collaborative products featuring Pokemon's Ditto, Tarimongttang, Harris Tweed, and Jjonnyami in celebration of Pepero Day. Provided by BGF Retail

CU, a convenience store operated by BGF Retail, is launching 44 collaborative products featuring Pokemon's Ditto, Tarimongttang, Harris Tweed, and Jjonnyami in celebration of Pepero Day. Provided by BGF Retail

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CU, a convenience store operated by BGF Retail, is launching 44 collaborative products featuring Pokemon’s Ditto, Tarimongttang, Harris Tweed, Jjonnyami, and more. First, exclusive products featuring Ditto from the globally renowned Pokemon franchise will be released, including lifestyle items such as keyboard number pads, eco bags, and hot pack dolls, as well as travel goods like suitcases and name tags.


Products responding to the growing demand for traditional Korean content are also available. Items designed with the character Tarimongttang, which was selected as an "Excellent Cultural Product" and "K-RIBBON" by the Ministry of Culture, Sports and Tourism, include protective keyrings and bookmarks, capturing the essence of K-culture with a traditional concept.


CU is also introducing a small luxury collection in collaboration with Harris Tweed, the British royal-certified premium handmade fabric brand. This lineup includes fashion items such as Harris Tweed tote bags, card wallets, laptop pouches, and AirPods cases. In addition, CU is collaborating with Jjonnyami, a popular science fiction comedy webtoon with 170,000 social media followers, to offer Jjonnyami keyrings, face pouches, and glasses cases.


Customer discounts are also available. When purchasing four or more single Pepero products (Choco or Almond), customers who pay with BC Card, Woori Card, K Bank Alpha Card, CU Plus T-Money, or KakaoPay Money can receive up to 50% off. Additionally, when purchasing two or more of the 44 collaborative products or eight Ferrero Rocher promotional items with a CU Npay Card, customers can enjoy up to 70% off.


Seven Eleven: 116 Products Featuring Teddy Bear and Idol Collaborations
Convenience store Seven Eleven is launching 116 types of Pepero Day products utilizing global characters such as Teddy Bear and Sanrio Characters, as well as IPs like the idol Stray Kids and the otherworldly idol. Provided by Seven Eleven

Convenience store Seven Eleven is launching 116 types of Pepero Day products utilizing global characters such as Teddy Bear and Sanrio Characters, as well as IPs like the idol Stray Kids and the otherworldly idol. Provided by Seven Eleven

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Seven Eleven is launching 116 types of Pepero Day products utilizing global characters such as Teddy Bear and Sanrio Characters, as well as IPs like idol group Stray Kids and Japanese virtual idol group Isekai Idol.


First, three types of "Teddy Bear Pepero" are available, each featuring a different Teddy Bear illustration. There is also a "Teddy Bear Doll Set" that includes a 24cm medium-sized Teddy Bear plush. The "Sanrio Characters" promotional set is also available, featuring character keyrings dressed in outfits reminiscent of the Victorian era, as part of the "Sanrio Characters Doll Keyring Set."


In addition, customers can find Pepero featuring the idol group Stray Kids and the Japanese virtual idol group Isekai Idol.


Pepero Day promotions are also being offered. The two Teddy Bear promotional products (Teddy Bear Doll Promotional Set and Teddy Bear Pepero 4-pack Promotional Set) and the Sanrio Characters promotional products are available at a 30% discount when paid with KakaoPay Money. The three Teddy Bear Pepero types are eligible for a 2+2 promotion when paid with Samsung Card, BC Card, Naver Pay Points, or Naver Pay Money.


Emart24: Collaboration with Popular Game "Trickcal Revive"
Emart24 announced on the 3rd that it will release five limited edition planned sets using the characters and worldview of "Trickcal Revive" and two single Pepero products designed with characters from the game. Photo by Emart24

Emart24 announced on the 3rd that it will release five limited edition planned sets using the characters and worldview of "Trickcal Revive" and two single Pepero products designed with characters from the game. Photo by Emart24

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Emart24 is releasing five limited edition planned sets utilizing the characters and worldview of "Trickcal Revive," along with two single Pepero products designed with in-game characters.


The five planned sets include: a diorama acrylic stand set, a lenticular card set, and a hologram keyring set. All planned products include both Trickcal Revive merchandise and Pepero products designed with the game's characters. "Trickcal Revive" is a subculture game with a devoted fandom, set in the fairy tale-like world of "Elias," known for its intricate illustrations and deep storyline.


To commemorate the launch, a prize promotion will run until November 15. Customers who purchase any of the five Trickcal Revive Pepero planned products and scan the barcode with the Emart24 app before clicking the apply button can participate in the prize draw. Prizes will be awarded to a total of 400 winners, including diorama stands, three types of second anniversary bookmarks (random), mini acrylic dioramas, and sticker packs. During the same period, customers who purchase the most of the two regular Pepero types will receive popular Trickcal Revive merchandise as prizes, such as the full set of Diorama Acrylic 2nd Edition, "We Are Butterdan" cardigans, and Joan cheering stick packages, based on their ranking.

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