The Trump Organization, the business entity of former U.S. President Donald Trump and his family, has reignited controversy by selling hats and T-shirts emblazoned with the phrase "Trump 2028." This has fueled speculation that Trump is preparing for a third presidential run, which is prohibited by the U.S. Constitution.

On April 24 (local time), CNBC reported that the Trump Organization is selling red hats labeled "Trump 2028" for $50 and red T-shirts with the slogan "Rewrite the Rules" for $36 through its online store.

The White House declined to comment on the matter, stating that inquiries should be directed to the Trump Organization, which also did not issue a statement. White House spokesperson Karoline Leavitt said in an interview with NBC, "It's a great hat. It'll probably be incredibly popular."

Trump has repeatedly referenced the possibility of a third term. In an interview with NBC last month, when asked about running again in 2028, Trump responded, "A lot of people want it, and I love working. I'm not joking," without denying the possibility. He added, "It's too early to think about it," but also said, "There are ways."

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Steve Bannon, former White House chief strategist, also appeared on a TV program on April 11 and said, "President Trump will run for a third term and will be elected again," adding, "Even on the afternoon of January 20, 2029, he will be the President of the United States." He further stated that a team has already been assembled to make a third term for Trump possible.

Earlier this year, Republican Representative Andy Ogles introduced a constitutional amendment resolution to allow Trump to run for a third term. The resolution states that "no person shall be elected to the office of the President more than three times, and no person who has been elected twice in succession shall be eligible for an additional term." The resolution would permit Trump to seek a third term, but would not allow former presidents such as Bill Clinton, George W. Bush, or Barack Obama?who have already served two consecutive terms?to run again.

However, the 22nd Amendment to the U.S. Constitution clearly states, "No person shall be elected to the office of the President more than twice." Trump has already been elected in 2016 and 2024.

Recently, President Trump's approval rating has hit a record low. According to a Reuters/Ipsos poll of 4,306 American adults released on April 21, only 42% gave a positive assessment of Trump's job performance?the lowest since he took office. Additionally, three out of four respondents said Trump should not attempt a third term.