Purple Vibes Over Haeundae’s Night Sea... Paradise Hotel Busan Transforms into BTS-Themed Spaces
Paradise Hotel Busan Designated as Official 'BTS THE CITY ARIRANG BUSAN' IP Hotel
Enhanced Fan Experience with Themed Rooms, Photo Zones, and Red Lighting Displays
Paradise Hotel Busan is transforming into the official IP hotel for the urban fan project 'BTS THE CITY ARIRANG BUSAN' ahead of BTS's concert in Busan.
Paradise Hotel Busan announced on the 18th that, with about a month left before BTS's concert in Busan, it has been designated as the official IP (intellectual property) hotel for the 'BTS THE CITY ARIRANG BUSAN' project.
'The City Arirang' is a large-scale project that reflects BTS's music and narrative throughout the urban space, turning the entire city into a cultural hub. Paradise Hotel Busan will participate as the only official IP hotel in Busan for this project, and will introduce various fan experience content designed for longer stays.
First, the hotel will operate branded theme rooms from June 5 to June 21, including the BTS concert dates on June 12 and 13.
The themed rooms will be decorated with official merchandise and design elements inspired by the 'BTS THE CITY ARIRANG BUSAN' concept. Amenities such as string bags, travel pouches, and transparent acrylic toppers will be provided in the rooms, while the windows overlooking Haeundae Beach will feature a special photo zone using project IP design cue bangs.
The hotel's exterior walls will be illuminated with red lighting that symbolizes the project, creating a festive atmosphere that blends with the night sea of Haeundae.
Key hotel spaces such as the 'Arirang Garden' on the first floor of the new building and the 'Ocean Pool Lounge' on the fourth floor will also be decorated as 'BTS THE CITY ARIRANG BUSAN' themed areas. Various photo zones where guests can take commemorative photos will also be set up.
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Paradise Hotel Busan plans to sequentially launch events celebrating BTS's new album releases and tours, as well as themed merchandise and room packages.
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