Dyson Korea Opens 'Supersonic Travel' Pop-Up Store at Shinsegae Department Store Gangnam
From Hair Care Devices to Formulations
Experiential Pop-up Store Showcasing New Products
Exclusive Multi-Plug Adapter Gift Event for Purchasers
On May 15, Dyson Korea announced that it will operate an experiential pop-up store at the Open Stage on the first floor of Shinsegae Department Store Gangnam Central City until May 24, where visitors can experience the new ‘Dyson Supersonic Travel’ as well as the full range of Dyson beauty products.
The Dyson Supersonic Travel, launched last month, is a travel hair dryer weighing just 330g. As Dyson’s first free-volt hair device, it delivers powerful performance anywhere in the world. At this pop-up, visitors can experience the Supersonic Travel, which features Dyson’s core hair care technology redesigned specifically for travel environments.
In addition to the Supersonic Travel, a variety of hair care devices and beauty formulations will also be available at the pop-up, including the Supersonic Neural Hair Dryer, Airwrap Coanda2x™ Multi-Styler & Dryer, and Airstrait Straightener. Visitors can experience and select Dyson’s beauty lineup tailored to their lifestyle and styling needs at the pop-up store.
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On-site, there will be missions that allow customers to experience the Supersonic Travel, and random gifts will be offered to participating visitors. Customers who purchase the Supersonic Travel will receive an exclusive multi-plug adapter that can be used while traveling, available only at the pop-up store. Special discount benefits will also be provided to all customers who purchase any device, including the Supersonic Travel.
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