Powerful Sound in the Palm of Your Hand... LG Electronics Launches Bluetooth Speakers 'XBOOM Rock' and 'Mini'
Ultra-Lightweight Portable Speaker Under 300g
Equipped with Water and Dust Resistance and AI Sound Processing
LG Electronics is targeting the audio market with the launch of new Bluetooth speakers that feature both portability and artificial intelligence (AI) capabilities. On April 28, LG Electronics officially released the 'LG XBOOM Rock' and 'LG XBOOM Mini', both less than 10cm in height and width and weighing under 300g.
The two models offer distinct designs and convenient features tailored to different usage environments. The XBOOM Rock features a sturdy military design in black and has passed the U.S. Department of Defense's Military Standard Test, which evaluates durability in seven categories: high-temperature operation, rainfall, salt spray, sand and dust, immersion, vibration, and shock. With its 'All Mount String', it can be securely fastened to bicycle handlebars, tents, backpacks, and more, making it ideal for outdoor activities.
The 'XBOOM Mini' comes in a minimalistic design in two colors—black and gray—blending seamlessly into indoor spaces such as bathrooms, studies, bedrooms, and kitchens. A hole at the bottom of the device allows for mounting on a tripod or stand (sold separately), and its dedicated strap makes it easy to hang anywhere you like.
The performance is also outstanding. Both products have achieved the IP67 rating under the International Electrotechnical Commission (IEC) 60529 standard for water and dust resistance, ensuring reliable use even when submerged in freshwater or exposed to dust during outdoor activities such as hiking and camping.
In particular, the sound has been professionally tuned by world-renowned musician will.i.am, delivering clear and powerful audio both indoors and outdoors, allowing users to experience detailed and vibrant sound quality. The products also support will.i.am's interactive radio platform, the 'FYI Radio' application, enabling not only radio listening but also participation in communication between radio hosts and users through the app.
Additionally, with the AI sound processing feature, AI automatically provides sound tailored to the genre and classifies voices for optimal audio quality. The 'Sound Field Enhancement Mode' boosts mid- and high-frequency ranges, enabling clearer and more vivid sound even outdoors. The 'Party Link' mode allows users to connect up to 10 speakers to play the same sound simultaneously. When two XBOOM speakers are paired, the 'Stereo Mode' separates the sound into left and right channels, delivering a richer and more immersive audio experience.
Both models offer up to 10 hours of use on a single charge and can be charged via a USB-C port.
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Seungjin Oh, Executive Director of Korea MS Marketing at LG Electronics, said, "As the spaces and situations where customers use Bluetooth speakers in daily life continue to diversify, we will keep developing new models and strengthening our product lineup so that XBOOM becomes not just an audio device but a lifestyle item that energizes a wide range of everyday moments."
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