Back After 3 Years and 5 Months with a 'Shark Nose Surgery'... Hyundai Unveils The New Grandeur Exterior

The flagship sedan representing Korea, the 'Grandeur', has returned with a new look after three years and five months.

On April 28, Hyundai Motor Company unveiled the interior and exterior design of the facelifted model, 'The New Grandeur'. First introduced in 1986, the Grandeur has consistently embodied innovation as Hyundai's flagship model by debuting new designs and cutting-edge technologies in every generation. The New Grandeur is a facelifted version of the seventh-generation Grandeur, making its debut approximately three years and five months after its initial launch in November 2022.

The exterior design inherits the dynamism and sophistication of the previous model, while refining every element for more balanced proportions and a higher degree of completion.

With a lengthened hood, a more pronounced 'shark nose' design, and a new mesh-pattern radiator grille, the model presents an even bolder and more luxurious image. The slimmer and longer bezel-less seamless horizon lamps further enhance The New Grandeur’s futuristic aesthetic, while the newly applied side repeaters on the front fenders accentuate the continuity of the design line from the front to the rear. The total length has been increased by 15 mm to 5,050 mm compared to the previous model, achieving a dynamic yet well-balanced side profile and elevating the overall proportions.

The rear features slimmer rear combination lamps and hidden turn signal lamps discreetly integrated into the upper garnish, reinforcing the high-tech impression and seamless design identity. The application of wing-type garnishes to the lower bumper and the expanded black area wrapping around the lower body emphasize a sportier atmosphere.

A new exterior color, 'Artisanal Burgundy (Pearl/Matte)', inspired by the traditional Korean lacquerware craft, has been added to the lineup.

The interior space continues the 'Premium Lounge' concept of the previous model, evolving into a next-level premium environment with a greater sense of spaciousness and innovative user experience. For the first time in a Hyundai model, a next-generation infotainment system based on the Android Automotive Operating System (AAOS), named 'PleiOS Connect', is featured on a 17-inch central display, offering a more intuitive and immersive user experience.

Beneath the central display, key physical buttons are harmoniously arranged to minimize distraction while driving and ensure stable, intuitive operation.

Notably, the 'electronic air vent' has been introduced for the first time. Airflow and direction can be integrated and controlled via the display, delivering an innovative user experience. By concealing the air outlets, the dashboard appears cleaner and more refined, further enhancing the premium feel of The New Grandeur’s interior space.

The door trim features a 'couch pattern' reminiscent of a sofa, increasing visual and tactile comfort, while gentle indirect lighting allows all occupants to enjoy the tranquil and pleasant ambiance of a premium lounge.

Also for the first time in a Hyundai model, a smart vision roof with electronically adjustable film enables dynamic switching between transparent and opaque states and allows for zoned sectioning, dramatically enhancing the sense of openness inside. The enlarged opening area also creates a more generous interior space. For the interior color scheme, 'Artisan Burgundy'—inspired by lacquerware and matching the new exterior shade—has been newly introduced to further elevate the luxury.

Prior to the official release of The New Grandeur, Hyundai Motor Company is running an 'Early Pass' pre-registration alert event on its official website. Customers who participate by May 13 will receive priority access to detailed product information, the official launch schedule, and information on exhibition and test drive vehicles. Among customers who register for the pre-alert and subsequently take delivery of their vehicles, prizes will be awarded by lottery.

A Hyundai Motor Company representative stated, "We are introducing a model that applies numerous new features across the board and has been meticulously refined to achieve a level of completeness comparable to a new car," adding, "As a flagship sedan that harmonizes bold sculptural beauty with the comfort of a lounge, The New Grandeur will deliver a new level of mobility experience for customers seeking premium quality."

This content was produced with the assistance of AI translation services.