Slogan "Right Standards, Right KB Life" Chosen Through Employee Contest
Embedding Ethical and Compliance Culture... Strengthening Preventive Internal Controls

KB Life announced on the 21st that it held the '2026 Ethics Charter Oath Ceremony' at KB Life Tower in Gangnam-gu, Seoul, on the 20th.


CEO Moonchul Jung (fifth from right in the front row) and Compliance Officer Junghoon Kim (seventh from right in the front row) along with executives and employees are taking a commemorative photo at the "Ethics Charter Oath Ceremony" held by KB Life on the 20th at KB Life Tower in Gangnam-gu, Seoul. KB Life

CEO Moonchul Jung (fifth from right in the front row) and Compliance Officer Junghoon Kim (seventh from right in the front row) along with executives and employees are taking a commemorative photo at the "Ethics Charter Oath Ceremony" held by KB Life on the 20th at KB Life Tower in Gangnam-gu, Seoul. KB Life

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The company explained that the ceremony was organized to strengthen its ethical corporate culture and promote sound management practices. Approximately 70 key executives and department heads attended the event.


During the event, the winner of this year's Ethics Slogan Contest read the Ethics Charter, and participants pledged to practice fair and transparent management based on responsibility to customers and society.


At the following awards ceremony for the Ethics Slogan Contest, "Right Standards, Right KB Life" was selected as the official ethics slogan for 2026. The slogan conveys the message that "the right standards of each of us complete the trust in KB Life."


The company emphasized the message that each employee’s correct decision-making and actions lead to the company's trustworthiness.


After the event, ethics training for the first half of the year was conducted. KB Life plans to continuously foster an organizational culture where the right standards and principles are established by enhancing employees’ ethical awareness and internal control through training based on real-life cases.


Additionally, KB Life has displayed banners featuring the ethics slogan on each floor of KB Life Tower and has published online quiz events and newsletters. The company continues to carry out various activities to help employees put ethics into practice in their daily work.


Moonchul Jung, CEO of KB Life, said, "Ethics is not just a system or a declaration, but a valuable promise to our customers that we will put it into action," adding, "We will continue to uphold the right standards in every decision and action in the workplace, so that we grow into the most trusted life insurance company for our customers."



Meanwhile, KB Life is strengthening its preventive internal control system based on the compliance digital system established last year. The company operates an early warning monitoring system to ensure sound business practices and plans to continue advancing its regulatory compliance and advertising pre-screening processes using artificial intelligence (AI).


This content was produced with the assistance of AI translation services.

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