Wadiz Unveils "Funding Success Formula" for Makers

Wadiz released the "Wadiz Success Formula," which contains operational expertise based on analysis of data from projects that achieved outstanding funding results, on May 21, 2026.

The purpose is to help more makers achieve results through data-driven approaches.

Algorithm-based exposure expansion has been identified as a key factor in successful fundraising. The Wadiz artificial intelligence (AI) algorithm places greater emphasis on actual supporter engagement signals—such as notification requests, support signatures, comments, and follows—rather than simply the number of visitors. The more active the responses to a project, the more opportunities it receives for additional exposure on main pages, which leads to increased new visitors and greater participation in funding. Supporters who are drawn in leave various forms of engagement, such as support signatures, comments, and follows, which help to spread interest and trust in the project.

Wadiz identified "sharing" as the starting point for such engagement. In particular, during the "scheduled to open" phase before a funding project goes public, the more makers share their projects with acquaintances in advance, the more actively early engagement is generated. Subsequently, supporters voluntarily share projects they are interested in with family and friends, bringing in additional new visitors and increasing the number of notification requests.

The correlation between the number of notification subscribers and success rates was also clear. For projects launched between January 2025 and March 2026, the success rate was 36% for those with 1 to 50 notification subscribers, but this jumped to as high as 93% for projects with more than 200 subscribers. During the same period, approximately 60% of early sales were generated through notification subscribers, demonstrating that notification requests are closely linked to actual purchase conversions.

Continuous communication between makers and supporters was also confirmed as a major factor in success. Projects that posted more than 10 updates had a success rate as high as 99%. Content that builds trust—such as details on product development, production status, and FAQs—was shown to directly lead to actual funding participation.

A Wadiz representative said, "We plan to continue strengthening AI-based support features and advancing our platform, so that makers can connect with more supporters based on data and achieve real results."

This content was produced with the assistance of AI translation services.