Jiyechan Low-Sugar Kimchi Hits 2 Billion Won... GS Shop Scales Up Mobile-Exclusive Products

Jiyechan Hits 2 Billion Won in Cumulative Sales
Expansion of Exclusive Products in Fashion, Food, and Living

GS Shop is accelerating the development of mobile-exclusive products across its major categories, including fashion, food, and living. Having previously strengthened its in-house brands and exclusive products mainly through TV home shopping, the company now plans to further enhance its channel competitiveness by expanding data-driven, mobile-only offerings.

In particular, GS Shop will directly plan mobile-exclusive brands tailored to the needs of customers in each product category and collaborate with well-known brands to develop GS Shop-exclusive products.

A representative example is 'Jiyechan,' a mobile-exclusive kimchi brand launched by GS Shop in January last year. Jiyechan features domestically grown produce and a no-MSG policy. It was designed to target customers interested in healthy ingredients and the convenience of home-style meals. Since its launch, Jiyechan has achieved cumulative sales of 2 billion won.

GS Shop Mobile-Exclusive Kimchi Brand Jiyechan. GS Shop

Within the lineup, the 'low-sugar kimchi,' introduced in line with the healthy pleasure trend, has received an especially positive response, accounting for 70% of total sales. GS Shop plans to launch seasonal specialty kimchi and expand its range of new products, such as side dishes and snacks catering to customer tastes, with the goal of reaching 3 billion won in annual sales this year.

GS Shop is also expanding its exclusive offerings in fashion. A notable example is 'Fit N Basic,' a daily pants specialty brand introduced in April. Fit N Basic focuses on making everyday pants as comfortable and well-fitting as possible. The brand received a strong response, recording 2,000 orders within its first month of launch. GS Shop plans to diversify its seasonal pants lineup by introducing items such as functional lyocell cool pants and Bermuda half pants for the summer vacation and rainy seasons.

In accessories, the company exclusively launched the 'DAKS Summer Holiday Raffia Bag' and the 'Hazzys Nylon Mini Tote Bag' at the end of April, reflecting this summer's trending materials. These products were developed to meet GS Shop customer needs by collaborating with brands already recognized in the market. Within just two weeks of their release, these items achieved order amounts totaling 50 million won. For the FW season, GS Shop intends to offer more exclusive accessories using a variety of materials, including suede.

In the living category, GS Shop is expanding its range of exclusive products to meet seasonal lifestyle needs. In May, the company collaborated with 'Jeongjikan Laboratory,' a living brand renowned for its naturalistic philosophy, to release a fig scrub body wash and body lotion. GS Shop will also sequentially introduce mobile-exclusive seasonal lineups, such as 'Matcha Body Wash' for the summer and 'Hinoki Shampoo' for the fall.

Kim Yongnam, Head of M Business Planning at GS Shop, stated, "Mobile-exclusive products broaden the range of choices available only at GS Shop for our customers and provide growth opportunities for partners through access to customer data and mobile sales channels. We plan to continuously expand mobile-exclusive products in key categories such as fashion, food, and living, where customer demand is high, to deliver differentiated product experiences."

This content was produced with the assistance of AI translation services.