Musinsa Standard to Open Second Large Store in Myeongdong, Strengthening Focus on Foreign Tourists
Myeongdong Central Branch to Open in September, Expanding Brand Lineup with Beauty and Home Collections
500-Pyeong Global-Focused Store to Launch; Foreign Customers Account for 56% of Myeongdong Store Sales
Musinsa Standard will accelerate its strategy to attract foreign tourists by opening a new offline store, 'Musinsa Standard Myeongdong Central Branch,' in Seoul's Myeongdong district this September. This will be the brand's second location in Myeongdong, following the store that opened last year.
The Musinsa Standard Myeongdong Central Branch will span five floors from basement level 1 to the fourth floor above ground, covering approximately 1,653 square meters (500 pyeong). It will be larger than the existing Myeongdong location (1,050 square meters, about 317 pyeong), and is set to showcase major product lines including men's and women's collections, as well as beauty and home categories.
Reflecting the area's high proportion of international customers, Musinsa Standard will further strengthen offerings for foreign tourists, such as Seoul-themed souvenirs and custom services.
The expansion of Musinsa Standard's presence in the Myeongdong district is attributed to rising demand from foreign visitors. From January to May this year, 56% of sales at the Musinsa Standard Myeongdong store came from international customers. The 'Musinsa Store Myeongdong,' which opened in January, also saw foreign customers account for 65% of sales, with the figure surpassing 70% in April.
With this new opening, Musinsa Standard plans to increase its number of offline stores in Myeongdong to three, further strengthening its engagement with global customers.
Hot Picks Today
At President Lee's Call to "Give Enough to Shock," Whistleblower Rewards Become a Real Lottery
- If They Fail Next Year, Bonus Drops to 97 Million Won... A Closer Look at Samsung Electronics DS Division’s 600M vs 460M vs 160M Performance Bonuses
- Lived as Family for Over 30 Years... Daughter-in-Law Cast Aside After Husband's Death
- Opening a Bank Account in Korea Is Too Difficult..."Over 150,000 Won in Notarization Fees Just for a Child's Account and Debit Card" [Foreigner K-Finance Status]②
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
A representative from Musinsa Standard stated, "The high proportion of foreign sales at our Myeongdong branch has demonstrated the brand's potential in the global market," adding, "We plan to develop the Myeongdong Central Branch as a key hub for international customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
