"Rapid OLED Growth, Adoption of All Domestic Panel Makers"
Overcoming China's Cost-Effective Strategies with Proprietary Technologies
Unveiling Four New 2026 Gaming Monitor Models
6K Resolution and Dual Mode Features

Samsung Electronics announced that, in consideration of the rapidly growing demand in the organic light-emitting diode (OLED) gaming monitor market, it plans to adopt not only Samsung Display panels but also LG Display panels for its products.

Dongshik Park, Team Leader of Product Planning Group at Samsung Electronics Video Display (VD) Division, is speaking at the new product briefing held on the 20th at Taepyeongro Building, Jung-gu, Seoul. Samsung Electronics

Dongshik Park, Team Leader of Product Planning Group at Samsung Electronics Video Display (VD) Division, is speaking at the new product briefing held on the 20th at Taepyeongro Building, Jung-gu, Seoul. Samsung Electronics

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On May 20, during a press conference held at Taepyeongro Building in Jung-gu, Seoul, Samsung Electronics revealed its OLED strategy. Dong-sik Park, Group Leader of Product Planning at Samsung Electronics' Visual Display (VD) Division, stated, "Demand for OLED monitors grew by more than 100% last year and is expected to continue expanding rapidly this year. It seems impossible to meet this demand with just a single panel supplier." He added, "To deliver even better products to consumers, in terms of black levels, response time, and color quality, we ultimately plan to utilize all domestic panel makers’ panels."


Regarding the introduction of next-generation 'micro light-emitting diode (LED)' monitors, the company said it would focus on advancing OLED technology for now and monitor the market's trajectory before making a decision. Park further explained, "Investing in OLED panels requires at least four to five times more capital compared to liquid crystal display (LCD) panels, so it is necessary to approach this with careful calculation of return on investment (ROI). Nevertheless, we will launch high refresh rate OLED products in the market next year."


In addition, to achieve ultra-high refresh rates, Samsung Electronics plans to work with Microsoft (MS) to prompt updates to the Windows operating system (OS), aiming to secure a lead in the global market. As monitor performance advanced, a limitation arose where Windows OS could only recognize up to 999Hz. In response, Samsung Electronics held direct meetings with Microsoft to address the issue. Park explained, "The update is scheduled for the second quarter of this year, and the spec for refresh rate support on Windows OS will increase to up to 5,000Hz."


According to market research firm IDC, Samsung Electronics ranked first in the global gaming monitor market (for models with 144Hz or higher) last year, with an 18.9% market share by revenue. In the OLED monitor segment, Samsung Electronics also maintained the top spot for three consecutive years with a 26% market share.


Regarding the slight decline of 2.1 percentage points in the overall market share compared to the previous year, Park explained, "It is not due to a decrease in quantity or revenue. Rather, it is the result of struggling in the local Chinese market, as Chinese local manufacturers pursued cost-effective production strategies and the Chinese government implemented the 'trade-in' subsidy policy for home appliances (Yi Jiu Huan Xin)."


Samsung Electronics plans to secure a leading position in the global high-end premium market with differentiated technologies such as 'HDR10+ Gaming' and 'Glare Free,' which dramatically reduces light reflection.

Samsung Electronics' 2026 Gaming Monitor 'Odyssey G8'. Samsung Electronics

Samsung Electronics' 2026 Gaming Monitor 'Odyssey G8'. Samsung Electronics

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On this day, Samsung Electronics launched four new 2026 'Odyssey' gaming monitor models, including the industry's first model to support 6K (6144×3456) ultra-high resolution.


This lineup is based on ultra-high resolution and next-generation OLED panel technology, providing gamers with an unparalleled sense of visual immersion. The flagship 32-inch Odyssey G8 (G80HS) model is the first gaming monitor to support 6K resolution, delivering outstanding image quality and immersion. In particular, it is equipped with a 'Dual Mode' function that allows users to adjust settings according to their preferences, providing optimal gaming experiences across various genres. The 6K·165Hz ultra-high-resolution mode is optimized for action games where graphic detail is crucial, while the 3K·330Hz ultra-high refresh rate mode is ideal for first-person shooter (FPS) and racing games where refresh rate is key.


The newly launched 27-inch Odyssey G8 (G80HF) supports 5K (5120×2880) resolution with a 180Hz refresh rate as standard. Through Dual Mode, the refresh rate can be increased to up to 360Hz at QHD (2560×1440) resolution, enabling smooth gameplay even in titles that require rapid screen transitions.


Both the 32-inch and 27-inch models support ▲DisplayPort 2.1 ▲NVIDIA G-SYNC Compatible certification (G-SYNC™ Compatible) ▲AMD FreeSync Premium (FreeSync™ Premium), ensuring smooth gameplay without screen tearing even in high-spec games. In addition, 'HDR10+ Gaming' technology analyzes game scenes and frames to deliver vivid, three-dimensional HDR picture quality.


The enhanced OLED lineup, aimed at the premium market, was also unveiled. The 'Odyssey OLED G8 (G80SH)' comes in both 27-inch and 32-inch versions, supporting 4K (3840×2160) resolution and up to 240Hz refresh rate.



Lee Heon, Vice President of the Visual Display Division at Samsung Electronics, stated, "These new products set a new standard in the monitor market through ultra-high resolution technology, including 6K, and OLED innovation. Moving forward, we will continue to strengthen our competitiveness in the global monitor market with the Odyssey series at the forefront."


This content was produced with the assistance of AI translation services.

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