Hwacheon County Launches Global Marketing Campaign for 2027 Hwacheon Sancheoneo Ice Festival
Hwacheon-gun to Participate in Taipei International Travel Fair for Five Days Starting May 21
Visits Four Major Travel Agencies to Promote and Sell Festival Packages for Next Year
Hwacheon-gun in Gangwon Province has begun its overseas marketing campaign for the 2027 Hwacheon Sancheoneo Ice Festival, a globally recognized winter event.
Foreign tourists at the 2026 Hwacheon Sancheoneo Ice Festival. Provided by Hwacheon County
View original imageFrom May 21 to May 26, the county will participate in the Taipei International Travel Fair in Taiwan for five days, where it will promote and sell travel packages for next year's Sancheoneo Ice Festival.
The event, held at the Taipei World Trade Center, is the largest tourism expo in Taiwan, hosting over 850 booths each year with participants from around the world. It is regarded as a "battlefield" for tourism promotion.
Hwacheon-gun will set up an independent promotional booth dedicated to the Sancheoneo Ice Festival at the expo, showcasing videos and photos of the festival.
In addition, multilingual promotional materials for the Sancheoneo Ice Festival will be distributed to travel agency representatives and tourists, and promotional activities for the Hwacheon Tomato Festival, scheduled for August, will also be conducted.
The county will also visit four major travel agencies that sell Hwacheon Sancheoneo Ice Festival packages every year.
During the 2026 Hwacheon Sancheoneo Ice Festival, which concluded in January this year, nearly 10,000 tourists from Taiwan alone visited Hwacheon through these travel agencies.
Selected by the Ministry of Culture, Sports and Tourism as the only global winter festival in Korea, the Hwacheon Sancheoneo Ice Festival continues to actively pursue overseas marketing every year, especially targeting Southeast Asian countries with little or no snow and ice.
Following the Taipei International Travel Fair, Hwacheon-gun also plans to visit Vietnam, Taiwan, and Hong Kong in the fall to conduct festival sales activities targeting local travel agencies.
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Choi Moonsun, the mayor of Hwacheon-gun, stated, "We will do our utmost until the end to further solidify the global reputation of the Hwacheon Sancheoneo Ice Festival as a world-class winter event."
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