Kia Releases Multicultural Awareness Campaign Video Featuring Chef Hudeokjuk and Others

Multicultural Kia Employees of American and French Backgrounds Featured

Capturing Generational Differences and Shared Experiences of First- and Second-Generation Multicultural Families

On May 20, Kia released a social contribution campaign video themed around improving multicultural awareness to commemorate the International Day of the World's People.

Kia Releases Multicultural Awareness Campaign Video in Celebration of World Multicultural Day. Kia

The video features two multicultural Kia employees of American and French nationalities, seven citizens from diverse backgrounds including Bangladesh, India, Australia, and Japan, as well as Chef Hudeokjuk, who appeared on the Netflix variety show "Chef in Black and White: Culinary Class War Season 2."

In interview format, they candidly share stories from their own experiences as first- and second-generation members of multicultural families living in Korean society, highlighting both generational differences and shared points of empathy.

The second-generation multicultural participants share how they still face various biases, both big and small, in everyday life, but continue to live confidently and assertively without losing their sense of self. Meanwhile, first-generation multicultural participants, who experienced severe prejudice in the past, talk about their painful experiences but also express pride in seeing the confidence of the next generation. At the end of the video, all participants join together to send a message wishing for a more inclusive Korea, and the video concludes by introducing Kia's social contribution activities.

This campaign video is an extension of "Harmonium," a self-reliance capacity-building program for multicultural youth that Kia launched in 2024, combining career exploration education and on-site internships. Additionally, as part of its "Move & Connect" social contribution program, Kia plans to provide EV vehicles to multicultural families this year, reaffirming its commitment to building a more inclusive society through a wide range of ongoing initiatives.

A Kia representative stated, "This campaign reflects Kia's sincere journey alongside multicultural families and our hope for a more inclusive society." The spokesperson added, "We will continue to present a variety of campaign activities to help eliminate misunderstandings and prejudices between cultures and generations."

This content was produced with the assistance of AI translation services.