Kia to Supply 660 Vehicles for FIFA World Cup 2026

Used for Tournament Operations Including Telluride and Sorento

Kia announced on the 20th that it will support the operation of the 'FIFA World Cup 2026' as the official mobility partner by supplying a large number of vehicles.

Kia announced on the 20th that it will support the operation of the 'FIFA World Cup 2026' as the official mobility partner by supplying a large number of vehicles. Kia

On this day, Kia held a vehicle handover ceremony at Los Angeles Stadium in the United States, and announced that it will officially provide a total of 660 vehicles to ensure the successful operation of the World Cup, which will be held from June 11 to July 19 (local time). The vehicles to be used for match operations include the Carnival, Telluride, Sorento, Sportage, K4, Niro, and Sonet.

In addition to official vehicle support, Kia plans to inspire soccer fans around the world through various campaigns, such as the launch of a World Cup display theme and Kia's 'Official Match Ball Carrier' (OMBC) program. OMBC is one of the core programs of Kia's FIFA World Cup partnership, in which children are selected to deliver the official match ball to the referee and enter the field with the players before the start of a World Cup match.

Kia President Song Ho-sung said, "It is an honor to support the FIFA World Cup as the official mobility partner," and added, "This vehicle support reflects Kia's commitment to providing innovative and sustainable mobility solutions on the global stage, and we hope it will become an inspiring experience for all participants and fans around the world."

Meanwhile, Kia has been carrying out various activities as FIFA's official mobility partner for nearly 20 years since 2007, and plans to provide innovative mobility solutions at FIFA global events through 2030.

This content was produced with the assistance of AI translation services.