"Free Earbuds from French Luxury Audio Brand"...IQOS Limited Edition Giveaway Event

Philip Morris Collaborates with Devialet for IQOS Limited Collection

Includes "ILUMA i Prime" and Devialet Earbuds

500 IQOS Users to Be Selected by Lottery

Korea Philip Morris is launching a limited edition IQOS collection in collaboration with the renowned French high-end audio brand Devialet.

On May 19, Korea Philip Morris announced that the "IQOS X Devialet Limited Collection" will be unveiled in Korea for the first time on May 21, and about 500 limited edition sets will be provided through a lottery event. This collection consists of the "IQOS ILUMA i Prime Sound Soriel Edition" e-cigarette device and the "Devialet Gemini II Sound Soriel Edition Earbuds."

This collection was created based on the IQOS and Devialet collaboration, which was first revealed at the world-renowned Milan Design Week last month. According to Korea Philip Morris, this special edition sensibly captures a brand experience that combines sound, design, and technology.

The collaboration between the two brands was planned under the theme "Sound Made Visible." During Milan Design Week, the two companies introduced an immersive experience combining sound, movement, and space through an exhibition with the "Sound Soriel Design" concept, proposing a new approach to expressing invisible sound as a design language.

The collection is a special edition valued at approximately 750,000 won, featuring a unique sound wave pattern design inspired by audio waves. In Korea, it will be unveiled for the first time starting May 21 at three major IQOS stores in Seoul (Garosu-gil, Gwanghwamun, and IFC Store). Korea Philip Morris has decided to offer this collection exclusively to event participants selected through the promotion, rather than selling it separately.

The event will run from May 21 to June 3 for IQOS Club members and adult smokers, with approximately 500 winners to be chosen by lottery. Entries can be submitted via the official IQOS online store (IQOS.com) and the official Instagram channel, and further details are available on the official channels.

This content was produced with the assistance of AI translation services.