[Today's New Product] Abley Selects Its First 'Beauty PB' as the 'Playground for Girls'

Abley Launches "ABLY LABEL" in Partnership with CLIO

Releases Two New Products: Cushion and Primer

Plans Further Collaborations with Partners Including Chasing Rabbits and Torriden

Abley announced on May 19 that it will launch the first product from its collaborative private brand lineup, "ABLY LABEL," in partnership with beauty brand CLIO.

ABLY LABEL is a collaborative private brand (PB) lineup jointly planned and developed by Abley and its partners. Leveraging Abley's big data of over 150 billion accumulated annual preferences, the company identifies customer needs and combines them with the product competitiveness of its partners to introduce new items. Abley is responsible for production, inventory management, and marketing, while partners can focus solely on product planning without the burden of inventory or costs—a win-win model.

Abley collaborates with Clio to launch private brand products. Abley

The first collaborative partner for ABLY LABEL is the popular beauty brand CLIO. This collaboration targets Generation Z and was designed to address the main skin concern of those in their teens and twenties: pore coverage. The lineup consists of two products—a cushion and a primer.

The "Mad Blur Cushion" fills in skin irregularities and pores for a smooth finish and is noted for its refreshing, lightweight texture. In line with the target audience's preference for value for money, it is offered at an affordable price point in the 10,000 won range, which is unusual even within CLIO's base lineup. The packaging reflects the recent "metallic" trend popular among Generation Z. The gel-type primer, "Mad Blur Pore Eraser," is lightweight and adheres well to the skin, enhancing the longevity of base makeup and covering skin imperfections for a flawless look.

Abley plans to expand "ABLY LABEL" in earnest starting with this collaboration with CLIO. In June, the company will sequentially introduce collaborative PB products through partnerships with a variety of brands, including the vegan beauty brand Chasing Rabbits and, in the future, skincare brand Torriden.

Kang Imgyu, Head of Abley's Beauty PB Division, said, "ABLY LABEL provides a flexible business environment that enables our partners to secure new growth engines, while also offering customers the chance to discover differentiated beauty products tailored to their tastes. We will continue to grow alongside our partners and lead beauty market trends based on our distinctive platform capabilities."

This content was produced with the assistance of AI translation services.