Strengthening Product Competitiveness, Distribution, and Marketing Strategies

Ceragem announced on May 18 that it has been ranked No.1 in the healthcare sector for the third consecutive year in the "2026 National Brand Competitiveness Index (NBCI)" survey, organized by the Korea Productivity Center.

The recently released "Pauze M8 Fit Art Edition - Secret Garden" by Ceragem. Ceragem

The recently released "Pauze M8 Fit Art Edition - Secret Garden" by Ceragem. Ceragem

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The NBCI is an index that evaluates brand competitiveness based on a comprehensive assessment of brand awareness, image, and loyalty. Ceragem maintained its top position for three consecutive years through enhanced product competitiveness and strengthened distribution and marketing strategies.


Ceragem has bolstered its brand competitiveness by expanding its lineup of spinal care medical devices, the "Master V Collection," and premium massage chairs, the "Pauze M Collection." In the second half of last year, the company launched the "Master V11," and in the first half of this year, it introduced the "Master V5" with customized modes. In the massage chair segment, Ceragem expanded its product range by unveiling the "Pauze M8 Fit" and the premium full-body massage chair "Pauze M10."


On the distribution front, Ceragem broadened customer touchpoints by opening the "Ceragem Wellstore," a lifestyle coordinating store, in Giheung-gu, Yongin, and Sangil-dong, Gangdong-gu, Seoul, and by operating "Ceragem Wellounge," an experiential space.



A Ceragem representative stated, "Our efforts to enhance product competitiveness based on medical device technology and to expand brand experiences have been positively received," adding, "We will continue to create an environment where anyone can easily manage their health at home."


This content was produced with the assistance of AI translation services.

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