Selection Process for Event Management Agency Underway for September's Seomyeon Lake Starlight Festa
Yoga, Meditation, "Moolmeong," and Sunset Programs Planned... Differentiating as a "Low-Stimulation Wellness Festival"
Expanded Participation from Seomyeon Residents and Local Brands... Boost to Stay-Type Tourism Anticipated

Chuncheon City in Gangwon Province has announced plans for a "well-rested festival," aiming to move away from sensational festivals and instead focus on spending time immersed in nature, relaxing, and recovering both body and mind.

Chuncheon City Hall exterior view.

Chuncheon City Hall exterior view.

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Chuncheon City has officially begun preparations for the "2026 Seomyeon Lake Starlight Festa," which will be held in the area around Uiam Lake in Seomyeon this coming September.


The "Seomyeon Lake Starlight Festa" is envisioned as a stay-type wellness festival leveraging the natural environment of Uiam Lake and Seomyeon, with "Slow & Deep Wellness" as its central theme. The festival will take place over two days, from September 19 to 20, at the Animation Museum and along the Uiam Lake waterfront. Main programs under consideration include morning yoga and meditation, "moolmeong" (contemplative time by the water) and nature meditation, singing bowl and sound therapy, sunset yoga, starlight meditation, acoustic performances, a starlight film festival, and a drone light show.


In this regard, the city recently announced a tender for an event management service to select an agency that will oversee the overall festival operation, and has entered into detailed preparations such as content planning, venue creation, operations and promotion, and safety management.


In particular, the city plans to differentiate the festival by adopting a low-stimulation, low-density approach to minimize noise and congestion, turning it into a festival of healing and recovery. Participant numbers for each program will be limited and managed through an advance reservation system, and the venue will be arranged to highlight natural sounds, providing a comfortable space for attendees to relax.


Another key feature is that the festival will be operated as a mutually beneficial event with participation from local residents and local brands. In collaboration with the Seomyeon Residents’ Self-Governing Committee, a local market will be operated, connecting regional agricultural products, food, and local brand goods, thereby expecting to boost the local economy and expand stay-type tourism.



A Chuncheon City official stated, "This festival is not simply a performance or viewing event, but a new tourism content where visitors can experience rest and recovery while staying in nature," adding, "We plan to develop it into a Chuncheon-style wellness festival that highlights the charms of Seomyeon and Uiam Lake."


This content was produced with the assistance of AI translation services.

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