Naver and Nexon Strengthen Customized Recommendations through Account and Payment Integration, Content Collaboration

From Nexon Login to Payments with Naver ID
Chzzk NConnect Launches, Regular Season Begins in October
"Seamless User Experience and Ecosystem Expansion"

Naver and Nexon have begun transitioning to "Naver Login Membership" as part of a strategic business partnership, embarking on full-scale collaboration to deliver a seamless user experience.

On the 18th, the two companies announced that through this transition to Naver Login Membership accounts, Nexon users will be able to access the highly convenient and secure Naver Login and Npay payment services.

Naver Login Membership is an account that allows users to log in to Nexon and make payments with Naver Pay (Npay) using their Naver ID. Any Nexon user aged 14 or older who has completed identity verification can switch their existing account to a Naver ID. All previous game history and records will be maintained after the change, and payment services within Nexon will be processed through Npay. Naver plans to further enhance personalized content recommendations on platforms such as Chzzk and Clip, based on users’ linked accounts and their interests in Nexon IP-related content.

Together with Naver’s live streaming platform Chzzk, the companies are also running the NConnect Project to energize the creation of Nexon IP-based broadcast content. NConnect is a connection project that brings users, creators, and games closer together, offering benefits based on a three-pillar reward structure: activity, growth, and impact, reflecting both streaming on Chzzk and viewer participation.

Nexon will actively support Chzzk Partner, Pro, and Rookie streamers in producing content and broadcasts based on Nexon games through NConnect. The collaboration framework will also be enhanced to allow for a seamless experience where users can naturally transition from watching their favorite streamer’s broadcast to playing games. Chzzk NConnect will operate a preseason until September 22, with the regular season starting in October. Users and creators who wish to participate can sign up on the NConnect page after switching to Naver Login Membership. Nexon stated that users can enjoy a new experience where creator broadcasts, Nexon games, and special benefits are all linked together.

Starting with this partnership, the two companies will strengthen user data integration and organically combine Nexon game IP with Naver’s wide range of services. This will provide users with personalized content and an even more expansive gaming experience.

Various events will also be held. Until July 20, users who switch their login account to a Naver ID can select a coupon pack for one Nexon game of their choice—such as Dungeon & Fighter, MapleStory, or Mabinogi Mobile. In addition, for FC Online, users can receive even greater rewards by participating in the 8th anniversary event. Furthermore, users who make their first Npay payment on Nexon by the 24th of next month after switching to Naver Login Membership will receive 10% of the payment amount back as Npay points (up to a maximum of 5,000 points). During the event period, users who make payments by recharging Npay Money on Nexon will receive 1% of the payment amount as Npay points.

Jaehoo Lee, Head of Naver Entertainment Services, stated, "By initiating this account transition, we aim to expand integrated accounts with Nexon, strengthen user data connection, and grow a content ecosystem that spans both online and offline. Moving forward, we will continue to organically connect Naver’s diverse services with Nexon’s game IP to offer differentiated content and benefits exclusive to Naver, and further expand our partnership."

This content was produced with the assistance of AI translation services.