VT Achieves 114.3 Billion Won in Q1 Sales... Accelerates Growth in Europe and Middle East Markets

VT, a comprehensive beauty company, achieved double-digit sales growth in the first quarter of this year, driven by its expansion into global markets. As the company continues to see strong results in new markets, particularly in Europe and the Middle East, overseas business growth remains robust.

On May 15, VT announced in a public disclosure that its consolidated sales for the first quarter of 2026 reached 114.3 billion won, with an operating profit of 17.3 billion won. Sales increased by 13.8% compared to the same period last year, when the company recorded 100.5 billion won in sales.

Growth in Europe and the Middle East was particularly notable. Sales in Europe rose by 870% compared to the same period last year, while sales in the Middle East increased by 200%. The company explained that global sales growth is accelerating in regions outside of North America as well.

The domestic market also showed signs of recovery. Due to strengthened marketing collaboration with Olive Young and strong sales of the Daiso Glow Line, domestic sales grew by approximately 19% compared to the previous quarter. The company added that its ongoing 'VT x Pokemon' collaboration event is receiving positive feedback, and it expects this favorable momentum in the domestic market to continue into the second quarter and beyond.

Profitability is also showing a gradual improvement. VT noted that marketing expenses for global market expansion increased after the third quarter of last year, resulting in somewhat lower operating margins in the third and fourth quarters. However, since the first quarter of this year, efficient marketing execution and proactive investments have translated into sales growth, leading to improved profit margins.

A VT representative stated, "The results of our strategic marketing investments, initiated in the third quarter of last year to establish our brand concept and expand brand value, are gradually becoming more visible. We expect to see further sales growth based on the rapid expansion in new global markets." The representative added, "We plan to continuously strengthen our brand value in global markets through efficient marketing activities."

VT is pursuing both external growth and profitability improvement by leveraging the expansion into new global markets and the effects of its strategic marketing efforts.

This content was produced with the assistance of AI translation services.