Dongkook Pharmaceutical Opens First Global Showroom for Centellian24

Dongkook Pharmaceutical announced on May 14 that it has opened the first-ever global showroom for its dermocosmetic brand Centellian24 at its headquarters in Cheongdam-dong, Gangnam-gu, Seoul.

This showroom has been established to more effectively showcase Dongkook Pharmaceutical's K-beauty competitiveness to international buyers and global influencers, centering around Centellian24, which has been receiving positive responses in overseas markets. With the opening of the showroom, Dongkook Pharmaceutical plans to expand brand experiences and strengthen engagement with global consumers.

The first global showroom of the dermocosmetic brand Centellian24 at the headquarters in Cheongdam-dong, Gangnam-gu, Seoul. Dongkook Pharmaceutical

The showroom features not only Centellian24’s flagship products but also major beauty brands from Dongkook Pharmaceutical, such as the "Madeca21" line, all in one location. Key product lines on display include Centellian24’s signature "Madeca Cream" line, the "Melacapture" line for pigmentation care, the PDRN line, and the multi-beauty device "Madeca Prime" line. In addition, there is a dedicated space where visitors can directly experience the brand.

Various spaces have also been created within the showroom, including a conference room that accommodates about 20 people and a live commerce studio, which will serve as a hub for content creation and operations targeting the global market.

To commemorate the showroom’s opening, a brand experience event was held on May 13, inviting 30 global influencers who have contributed to Centellian24’s brand growth. The event featured the introduction of Centellian24’s PDRN line, a flower one-day class, product photography sessions, and various content creation programs, providing a range of experiential activities.

A Centellian24 representative said, "This new global showroom is expected to accelerate our overseas market expansion and serve as a key base for promoting our achievements as a K-derma brand," adding, "We plan to continue introducing a diverse range of content and programs to further expand our engagement with global consumers."

Meanwhile, Dongkook Pharmaceutical recently began targeting the North American market by entering 1,400 stores of Ulta Beauty, the largest beauty specialty retailer in the United States. In addition, to promote the Centellian24 brand, the company participated in various events, including a "private breakfast" event for local influencers and beauty editors in New York in January, the largest North American trade show "Cosmoprof Miami," and the "Miami TikTok Shop Affiliate" influencer event in Miami, Florida. In March, Dongkook Pharmaceutical also strengthened its engagement with global buyers by participating with an exclusive booth at "Cosmoprof Bologna 2026," the world’s largest beauty exhibition held in Bologna, Italy.

This content was produced with the assistance of AI translation services.