HK Innoen's Bewants Launches New 'Peptide-X Cooling Bubble Mask'

HK Innoen announced on May 14 that its slow-aging skincare brand 'Bewants' will launch a new product, the 'Peptide-X Cooling Bubble Mask,' in anticipation of the upcoming summer season.

HK Inno.N's slow-aging skincare brand, Bewants, new product 'Peptide-X Cooling Bubble Mask'. HK Inno.N

The Bewants Peptide-X Cooling Bubble Mask is designed to deliver the effects of a sheet mask with just a single step in a skincare routine, catering to busy modern lifestyles. It contains 10 types of peptides, Houttuynia cordata-derived PDRN, aloe vera leaf extract, kelp extract, and other plant-based cooling complexes, which help improve skin elasticity, soothe, and hydrate the skin. This is a no-wash type product, so there is no need to rinse after application.

This new product features a fast-absorbing micro-bubble formula that helps instantly lower skin temperature caused by external stimuli, such as heat, providing immediate cooling. Human application tests confirmed its cooling effect, showing a temporary reduction in skin temperature by more than 6 degrees Celsius. The product targets the demand for daily care solutions for skin sensitized by the summer heat.

HK Innoen has completed skin irritation testing for the new product to enhance its safety. Irritation tests were conducted on sensitive skin, ensuring that even consumers with sensitive skin can use the product with confidence. The product is available for purchase on the official Naver Smart Store, 'Bewants Mall.'

A representative from HK Innoen's beauty business team in charge of Bewants stated, "This new product was planned to actively reflect the latest beauty trends of cooling and minimalism, and is designed for busy modern people," adding, "We hope it will establish itself as a product that can simultaneously address concerns about skin heat and hydration during the upcoming summer season."

Meanwhile, Bewants is a slow-aging skincare brand for Millennials & Gen Z, offering a wide range of products including eye care, basic care, sun care, and sheet masks. Its flagship products include the 'Peptide-X Firming Eye Serum Stick' and the 'Seaweed PDRN Glow Peel-Off Jelly Mask.' The brand focuses on highly effective products, enabling self home care routines.

This content was produced with the assistance of AI translation services.