'The New Grandeur' Returns with AI: 40 Years of Brand Heritage Enhanced by SDV

First AAOS-Based "Pleioth Connect" Introduced by Hyundai Motor
Vehicle-Optimized Apps Can Be Installed and Used Like on a Smartphone
Equipped with Smart Vision Roof and Electronic Air Vents—Advanced New Technologies
First Sedan to Feature a Next-Generation Hybrid System

The flagship sedan of South Korea, the Grandeur, has returned with artificial intelligence (AI) onboard.

On May 14, Hyundai Motor Company launched "The New Grandeur." The model is packed with cutting-edge technologies such as "Pleioth Connect," the next-generation infotainment platform applied for the first time by Hyundai Motor, and a next-generation hybrid system. Since the launch of its first-generation model in July 1986, the Grandeur has set the standard for South Korean premium sedans for nearly 40 years through its distinctive design and the adoption of state-of-the-art technologies of each era.

'The New Grandeur'. Hyundai Motor Company

'The New Grandeur'. Hyundai Motor Company

'The New Grandeur'. Hyundai Motor Company

The New Grandeur sets a new standard for flagship sedans that expand through software.

Inside, a 17-inch central display provides a sense of openness and an intuitive user interface (UI). On the high-resolution large screen, users can easily view and operate various functions such as navigation, media, and vehicle settings at a glance. Even while driving, the split-screen feature allows for simultaneous viewing of multiple pieces of information, enhancing convenience and immersion.

Pleioth Connect delivers an entirely new dimension of personalized driving experience through "Gleo AI," a next-generation generative AI agent based on a large language model (LLM). It understands natural, continuous conversations, going beyond simple vehicle control to provide knowledge search, travel itinerary recommendations, and even emotionally engaging dialogues, proactively offering drivers information tailored to the situation as an intelligent assistant.

Additionally, Hyundai Motor developed Pleioth Connect based on the Android Automotive Operating System (AAOS), establishing a structurally expandable in-vehicle operating environment. Through the Pleioth App Market, users can freely download and use vehicle-specific apps—such as video and music streaming or games—just like on a smartphone.

Interior view of 'The New Grandeur'. Hyundai Motor Company

'The New Grandeur' interior view. Hyundai Motor Company

The front features a "shark nose" design accentuated by a 15 mm longer front overhang, seamlessly integrated with slim, elongated Horizon Lamps and slender headlamps for a sophisticated and stable appearance. On the sides, fender garnishes with turn signals complete a seamless lighting image stretching from the front to the rear. For the first time in a Hyundai Motor sedan, a hidden-type antenna with no protruding parts replaces the conventional shark fin antenna, resulting in a clean and luxurious design.

The interior evokes the comfort of fine furniture, creating the ambiance of a premium lounge, and evolves into an even more comfortable space with hi-tech sensibilities. A slim display presenting key driving information—such as vehicle speed, gear position, and route—is located in the driver’s line of sight to minimize distraction while driving.

Furthermore, The New Grandeur is equipped with a multitude of innovative technologies designed to satisfy the senses of all occupants and proactively ensure customer safety.

For the first time at Hyundai Motor Company, "electronic air vents" have been applied. The hidden vents, which eliminate the need for protruding control knobs, realize a refined aesthetic. Integrated with Pleioth Connect, they support various airflow controls tailored to passenger preferences, including passenger focus mode, passenger avoidance mode, automatic circulation mode, and manual mode.

The Smart Vision Roof uses a polymer-dispersed liquid crystal (PDLC) film instead of a mechanical blind, enabling the transparency of the roof to be freely adjusted in six zones. This provides silent operation, a sense of overwhelming openness, and superior heat-blocking performance, maintaining a comfortable cabin environment.

For the first time in an internal combustion engine vehicle, "Pedal Misapplication Safety Assist (PMSA)" has been implemented. This system detects situations where the accelerator pedal is mistakenly pressed instead of the brake and limits driving power and applies braking to prevent accidents. The "Memory Reverse Assist (MRA)" function, particularly useful in narrow alleys or complex parking lots, remembers the vehicle's trajectory and automatically steers during reversing to ensure safe backing up.

The electronic gear shift lever has been changed from the conventional rotary type to an up-and-down lever type, improving convenience and operational stability.

Interior view of 'The New Grandeur'. Hyundai Motor Company

The New Grandeur Hybrid is the first sedan to feature a next-generation hybrid system, simultaneously improving maximum system output and combined fuel efficiency to deliver both high performance and high efficiency. The drive motor, responsible for both propulsion and regenerative braking, and the starter motor, which handles engine start, power generation, and also assists driving power, are configured in parallel within the transmission, resulting in overall improved power efficiency.

For the first time among hybrid sedans in its class, reclining seats and ventilated seats have been applied to the second row, and "Hybrid Stay Mode" allows various vehicle functions—including air conditioning and infotainment—to be used during rest without running the engine.

By reinforcing the body and applying a hydraulically controlled rebound stopper to the suspension, road impacts are effectively mitigated. Body movement is stably controlled even at highway speeds or on rough surfaces, delivering a comfortable and composed driving feel befitting a flagship sedan. The Preview Electronically Controlled Suspension (ECS), previously available only with the 20-inch wheel specification, has been expanded to the 19-inch wheel specification as well, further enhancing ride comfort.

Additionally, "Highway Body Control (HBC)" has been newly introduced. By controlling the front and rear damping forces, it effectively suppresses vertical vehicle movement that can occur during acceleration or deceleration when Highway Driving Assist (HDA) is activated, thereby improving both driving stability and ride comfort.

At the 'The New Grandeur Media Day' event held on the 13th at the 'Grand Walkerhill Light Theater' in Gwangjin-gu, Seoul, Donghyuk Han, Executive Director of Hyundai Motor's MLV Project 2 Department, Youngwoo Park, Executive Director of Hyundai Motor's Infotainment Software Development Department, Hyun Song, Executive Director of Hyundai Motor's Interior Design Department, and Hyojun Yoon, Senior Executive Vice President of Hyundai Motor's Domestic Business Division, are posing with The New Grandeur. Hyundai Motor Company

The starting prices for The New Grandeur are as follows: 41.85 million won for the 2.5 gasoline model, 44.29 million won for the 3.5 gasoline model, 48.64 million won for the hybrid model, and 43.31 million won for the LPG model.

To commemorate the launch of The New Grandeur, Hyundai Motor Company will exhibit the vehicle in two spaces—Pocket Garden and Memorial Junction—inside Shinsegae Gangnam Famille Station until May 17. A Hyundai Motor Company representative stated, "The New Grandeur is the culmination of 40 years of Grandeur’s unique brand heritage, perfectly embodying the era’s values of software-defined vehicles (SDV) and electrification. By once again setting the standard for refined mobility and intelligent mobility, we will further solidify its reputation as South Korea’s flagship sedan."

This content was produced with the assistance of AI translation services.