Gmarket Launches Overseas Version of Big Smile Day...Discount Event in Singapore and the Philippines

Launching "Gmarket Day" on Lazada
Expanding K-Promotions Globally

Starting from May 14, Gmarket announced that it will hold “Gmarket Day,” the overseas version of Big Smile Day, in Singapore and the Philippines for five days, strengthening its support for global sales.

This event is a global promotion conducted through Lazada, Gmarket’s Southeast Asian sales channel. The event was organized to introduce the discount benefits of “Big Smile Day,” the largest shopping festival in Korea during the first half of the year, to local customers. For sellers, the advantage is that they can offer the Big Smile Day discounts to overseas customers without any additional burden, and increase product exposure both domestically and internationally at the same time.

Gmarket, Overseas Version of Big Smile Day. Gmarket

Additional discounts will also be provided to participating sellers to boost their sales. These benefits are jointly offered by Gmarket and Lazada, with both companies sharing the event costs, and utilizing prime marketing spots on the Lazada site to further increase product exposure. This will help reduce marketing costs for sellers while giving local customers access to more competitive prices.

Gmarket has carefully selected around 20,000 K-seller products to be sold at up to 70% off. The lineup includes a wide range of products that are especially popular in Southeast Asia in categories such as beauty, fashion, food, sports, and digital devices, including cushion foundation, cleansing foam, body oil, instant coffee mix, badminton rackets, golf clubs, cameras, and PC peripherals.

Gmarket plans to strengthen large-scale promotions to further expand global sales beginning with this event. The company will extend similar events to other countries in Southeast Asia where Lazada operates, such as Thailand, Malaysia, and Vietnam. Additionally, Gmarket aims to accelerate entry into other regions via Alibaba International, including South Asia and Southern Europe (Spain and Portugal).

A Gmarket representative stated, “We are excited to introduce the K-promotion format, which features highly competitive products and prices, to global customers,” adding, “We will strengthen our discount competitiveness, focusing on overseas markets where interest in Korean products is high, and support the growth of Gmarket’s cross-border sellers’ sales.”

Meanwhile, Lazada is a giant platform with about 160 million consumers across Southeast Asia. After Shinsegae Group and Alibaba International established a joint venture, Gmarket formed a sales partnership and has been offering Gmarket sellers’ K-products on the platform since the end of last year. As of the first quarter of this year, about 17,000 sellers participated in Gmarket’s global sales. During Lazada’s major discount event “Double Day” (March 3), Gmarket sellers achieved their highest-ever sales since entering the Southeast Asian market.

This content was produced with the assistance of AI translation services.