Baemin Awards Scholarships to 310 Children of Restaurant Owners

"2026 Elegant CEO's Children Scholarship Certificate Award Ceremony" Held on the 9th
1.9 Billion Won Provided to 1,578 Recipients Over Five Years

Woowa Brothers, the operator of Baemin, announced on the 10th that it held the "2026 Elegant CEO's Children Scholarship Certificate Award Ceremony" and delivered a total of 1.75 billion won in scholarships to 310 children of selected restaurant owners.

The "Elegant CEO's Children Scholarship" is a scholarship program for the children of restaurant owners that began in 2022. The program is financed by the "Elegant CEO's Support Fund" (10 billion won), established by Bongjin Kim, former chairman and founder of Woowa Brothers, and his spouse Bomi Seol through the "Bong & Seol Initiative." Every year, Woowa Brothers adds donations to the fund. The Community Chest of Korea is responsible for fund management, while the non-profit organization Jump oversees the selection of scholarship recipients and the operation of the scholarship program.

Attendees of the '2026 Elegant Boss Children Scholarship Certificate Award Ceremony' held on the 9th at COEX in Seoul are taking a commemorative photo. Woowa Brothers

Woowa Brothers began accepting applications for the 2026 scholarship program in March and, as in the previous year, selected 310 recipients. Each recipient will receive academic support funds: 3 million won for high school students, 4 million won for university students, and 10 million won for graduate students studying abroad.

Since the program's inception, it has provided 7.25 billion won in scholarships to 1,268 students over the past four years. With this year’s awards, the total has reached 9 billion won in scholarships to 1,578 children of restaurant owners. This is considered a representative example of Baemin’s ongoing investment in the sustainable growth of the restaurant industry ecosystem, going beyond its role as a simple delivery platform.

In addition to academic support funds, the scholarship recipients are offered capacity-building mentoring programs in which Woowa Brothers employees directly participate. Outstanding university student recipients are also given opportunities to broaden their global perspectives through overseas study tours, supporting their personal growth.

Jung Hyun Kim, Head of Value Management at Woowa Brothers, stated, "We hope that this scholarship, which supports families who have walked the path of the restaurant industry, will be a strong foundation connecting the growth of restaurant owners' families and their children. Woowa Brothers will continue to be a reliable partner in shared growth for restaurant owners."

This content was produced with the assistance of AI translation services.