Simmons Opens 'Beautyrest Black' Pop-up Store at Lotte Department Store Jamsil Branch

Opened on the 10th Floor Event Hall of Jamsil Branch, Open Until May 31
Featuring Popular Models Such as Marion, Brigitte, and Lucille

Simmons announced on May 8 that it has opened a 'Beautyrest Black' pop-up store at the Lotte Department Store Jamsil branch.

A view of the Beautyrest Black pop-up store opened by Simmons at Lotte Department Store Jamsil Branch. Simmons

Simmons recently opened its Black pop-up store at the Lotte Department Store Jamsil branch, following similar openings at Hyundai Department Store Trade Center branch and Shinsegae Department Store Daegu and Centum City branches. The Lotte Department Store Jamsil branch is the top-performing location among all Lotte Department Stores nationwide and is regarded as a barometer of premium commercial districts.

The pop-up store is located on the 10th floor event hall of the Lotte Department Store Jamsil branch and will be open until May 31. Visitors can experience popular models from Simmons’ highest-end line, Beautyrest Black, including 'Marion', 'Brigitte', and 'Lucille'.

Beautyrest Black is a leading mattress collection in Korea’s premium mattress market and is well-known as the mattress of choice for luxury hotel suites. In 2024, Simmons enhanced the durability of its mattresses by applying 'vanadium' material for the first time in domestic manufacturing and production. Among these, the triple-helix structured 'Advanced-Pocket Spring' is built in for added support.

Since its debut in 2016, the Beautyrest Black series has experienced double-digit growth every year. In March of this year, its monthly sales exceeded 500 units for the first time.

The pop-up store also features a wide selection of frames that complement Beautyrest Black. These include 'Rashid', which features velvet piping accents on fabric material; 'Mona', which combines a vertical double headboard with classic wood molding; and the 'Beautyrest Centennial Edition', released to commemorate the 100th anniversary of Beautyrest. Simmons’ popular bedding products are also available.

Simmons has prepared price discounts and purchase-based gifts for visitors to the pop-up store. These gifts are available in limited quantities and will be given on a first-come, first-served basis, and may run out early.

To celebrate the launch of its new brand campaign, Simmons is also offering benefits as part of the 'Life Is Comfort' promotion. 'Life Is Comfort' is an English slogan that reinterprets Simmons’ signature motto, 'Unshakable Comfort,' with a contemporary sensibility.

This content was produced with the assistance of AI translation services.