Toss Insurance Appoints 820 New Planners in One Year

"Average Age 33.5 Years... Fostering Young Professionals"
'Accelerating' the Development of New Planners, a Key Focus of Authorities

Toss Insurance, a corporate insurance agency (GA), announced on May 7 that it had appointed a cumulative total of 820 new insurance planners over the past year.

The company released its performance results to mark the first anniversary of its new insurance planner training program.

Since April last year, Toss Insurance has been operating the “New Insurance Advisor Program,” an education initiative that fully trains new insurance planners free of charge and provides them with official opportunities to start their careers.

This program was designed based on Toss Insurance’s expertise in education and sales support, developed as Korea’s only platform-based GA. The three-stage curriculum—comprising entry-level, onboarding, and themed courses—is offered on a nationwide, ongoing basis.

The program is open not only to those with no prior experience in insurance, but also to existing professionals who wish to establish a solid sales foundation through systematic insurance training. All new planners become eligible to start official activities after completing the company’s educational program.

The company stated that after appointing 64 planners in the first month of the program, the total number reached 820 as of the end of April this year. In recent months, the company has been appointing over 100 inexperienced new planners each month.

Over the past year, the average age of those appointed as planners through this program was just 33.5 years old, with Millennials & Gen Z in their 20s and 30s accounting for 80% of the total. According to the Korea Insurance Research Institute, as of the end of 2024, the average age of exclusive planners in the life insurance industry is 51.4, and only 12% of new entrants are in their 20s.

The contract retention rate for the first batch of graduates who became planners through this free training over the past 10 months was 93.7%. This achievement was made possible by providing inexperienced new planners with free databases (DBs), enabling them to consult steadily with matched customers via the Toss application in a stable sales environment.

Recently, financial authorities have regarded the training of new planners as a key metric in evaluating the internal controls of large GAs. This is intended to strengthen consumer protection in insurance, such as preventing improper contract switching (replacement). Toss Insurance’s active efforts to attract younger planners have thus drawn attention.

The company emphasized that these results were achieved “without the pressure of soliciting from acquaintances.”

A company representative said, “Rather than simply increasing the number of planners, properly nurturing each individual planner is a better way to create a virtuous cycle that builds customer trust,” adding, “We will continue to enhance our training system so that the company’s philosophy, which values substance and trust, can set the standard for the industry.”

This content was produced with the assistance of AI translation services.