Yuhan-Kimberly White Operates Experiential Popup Store with Olive Young

Open Throughout May

Experience Zones Featuring Zerofeel and Stay Cool

Yuhan-Kimberly’s feminine care brand White is operating an experiential popup store at the Olive Young Gangnam Tower location. The popup store, themed “Pick Your WHITE,” will be open throughout the month of May and has been designed to allow women to directly experience and find the sanitary products that best suit them.

Images related to the Yuhan-Kimberly White X Olive Young popup store. Yuhan-Kimberly

The experiential zones feature two lineups: White “Zerofeel” and “Stay Cool.” The Zerofeel zone, designed for women who wish to continue exercising during their periods, uses workout items and images of active models to create a dynamic atmosphere. Zerofeel, with its memory foam-like flexibility, is positioned as a so-called “sports sanitary pad,” ensuring no twisting or leakage even during intense movement.

The Stay Cool zone, aimed at users who prioritize comfortable wear, intuitively conveys the product’s cooling sensation. By incorporating the brand’s polar bear character “Coolgomi,” as well as igloo and ice objects, the space visually expresses coolness. Stay Cool is a summer-targeted product that uses a naturally derived cooling sheet, providing a mild refreshing sensation for up to four hours.

On-site participation events are also being held at the popup store. Visitors who take a brief survey at the central kiosk will receive personalized product recommendations along with samples. There is also an event where visitors who tag the official White social media account to certify their visit are entered into a drawing to win a year’s supply of sanitary pads.

A White representative stated, “This popup store has been designed to enable women to maintain their usual lifestyle even during their period,” adding, “We hope this hands-on experience will help everyone find the product solution that fits them best.”

This content was produced with the assistance of AI translation services.