Gyeongbuk Cultural Tourism Corporation and Busan Tourism Corporation Join Forces for Ultra-Wide-Area Tourism Marketing and Joint Promotion

Gyeongbuk Cultural Tourism Corporation (President Nam-il Kim) and Busan Tourism Corporation (President Jeongsil Lee) have established a strategic partnership to enhance the global competitiveness of tourism in the Yeongnam region and usher in the era of 'ultra-wide-area tourism.'

On May 6, the two organizations announced that they had signed a memorandum of understanding (MOU) to maximize the attraction of foreign tourists by building an ultra-wide-area tourism model that links Busan and Gyeongbuk, based on their shared experience as APEC host cities.

Kim Namil, President of Gyeongbuk Culture and Tourism Corporation (right), and Lee Jeongsil, President of Busan Tourism Corporation, are holding up the signed memorandum of understanding after concluding the business agreement.

This partnership focuses on breaking down administrative boundaries and organically connecting the unique tourism resources of Gyeongbuk and Busan.

It reflects a strong commitment to overcoming the limitations of tourism marketing that has previously been confined to individual local governments and to successfully establishing a practical 'ultra-wide-area tourism model.'

Through this agreement, the two organizations have agreed to collaborate in key areas such as ultra-wide-area tourism marketing and joint promotion, cooperation in developing foreigner-exclusive passes leveraging the APEC legacy, and joint marketing efforts to attract international events.

By doing so, they plan to connect Gyeongbuk and Busan into a single tourism belt, improving accessibility for visitors and creating a powerful synergistic effect through interregional tourism linkage.

In particular, both organizations intend to ensure that this agreement does not remain a one-time event by operating a practical, ongoing collaboration network. They will work together to respond to the rapidly changing global tourism market and continuously discover regionally specialized content.

Nam-il Kim, President of Gyeongbuk Cultural Tourism Corporation, stated, "This agreement with Busan will serve as a turning point to elevate the prestige of Yeongnam region tourism, building on the strong brand value of being an APEC host region. By combining Gyeongbuk's rich historical and cultural tourism assets with Busan's dynamic urban tourism infrastructure, we will create a successful ultra-wide-area tourism model that represents Korea."

This content was produced with the assistance of AI translation services.