KB Securities Unveils Third "Kkaebi Garden" in Seoul Forest
KB Securities announced on May 6 that it unveiled its third corporate companion garden, "Kkaebi Garden in Seoul Forest" (hereinafter referred to as "Kkaebi Garden"), at the "2026 Seoul International Garden Expo" held on May 1.
Following the first Kkaebi Garden in Ttukseom Hangang Park in 2024 and the second in Boramae Park in 2025, the third Kkaebi Garden was created this year in Seoul Forest as part of KB Securities' ongoing social contribution activities, now in their third year.
Kkaebi Garden is notable for preserving the original tall trees of Seoul Forest and maintaining its unique atmosphere. Yellow benches, which represent the signature color of KB Financial Group, have been placed throughout the area in contrast to the greenery of the forest. Sculptures inspired by KB Securities' flagship investment platform, the "KB Marble (Kkaebi Marble)" app, have also been installed to enhance the symbolic value of the space. Layered paved areas have been created to improve accessibility, allowing citizens to comfortably walk and enjoy the energy of the forest.
KB Securities operated a dedicated promotional booth for three days during the expo to engage and communicate with citizens. The company highlighted the enthusiastic response from visitors, noting that "seed kits" for gardening experiences were provided through a photo certification event for Kkaebi Garden visitors and a fill-in-the-blank quiz.
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Jindu Kang and Honggu Lee, CEOs of KB Securities, stated, "We are pleased that Kkaebi Garden, which began as an initiative to promote coexistence with the local community and authentic communication with citizens, has now reached its third installment." They added, "We hope that Kkaebi Garden, nestled in the forest, will become a place of rest in everyday life for citizens. We will continue to pursue various activities to practice inclusive finance and fulfill our social responsibilities."
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