28th Hampyeong Festival Draws 230,000 Visitors... 830 Million Won in Admission Revenue

Economic Revitalization Through Agricultural and Specialty Product Sales

Sales of Agricultural and Specialty Products Reach 286 Million Won

The 28th Hampyeong Butterfly Festival attracted over 230,000 visitors and generated more than 830 million won in admission revenue.

According to Hampyeong County on May 6, the 28th Hampyeong Butterfly Festival, Korea's representative ecological festival, successfully concluded its 12-day journey the previous day.

The 28th Hampyeong Butterfly Festival, Korea's representative ecological festival, concluded its 12-day journey on the 5th. Provided by Hampyeong County

This year’s festival was planned as a “participatory ecological festival” that went beyond simple viewing, enhancing hands-on programs and visitor engagement content. The festival focused on a variety of ecological and experiential programs centered around butterflies, Hampyeong’s signature resource, to appeal to all the senses of visitors.

During the festival, a total of around 236,000 tourists visited, and admission revenue reached 830 million won. Local residents participated in the sale of agricultural and specialty products, generating 286 million won in sales, while companies operating hands-on booths and convenience facilities also posted 900 million won in revenue, contributing to the revitalization of the local economy.

Throughout the venue, ecological spaces featuring various butterflies such as the swallowtail and cabbage white, along with spring flowers, were created, encouraging visitors to linger. In particular, the “Butterfly Feeding Experience” at the central plaza’s “Fluttering Butterfly Air Dome” proved to be extremely popular, drawing long queues every day and establishing itself as the festival’s signature hands-on program.

The temporarily opened “Nabit Park” operated as a multi-purpose exhibition space that combined outdoor play facilities with indoor experiential zones, attracting many family visitors. With its combined functions of play, experience, and relaxation, it is gaining attention as Hampyeong’s new stay-type tourism content.

The “Butterfly Fantasia Parade,” the core content of the Hampyeong Butterfly Festival, drew large crowds at every session and received an enthusiastic response. The parade, featuring vibrant direction and performances, has firmly established itself as the festival’s flagship attraction.

In addition, tasting events to promote Hampyeong’s local foods such as Korean beef and pork, as well as agricultural specialty product promotions, received a strong response from visitors. Through a range of tasting programs and promotions, the excellence of local specialties was naturally publicized, further enhancing visitor satisfaction.

Furthermore, a variety of content including traditional games, agricultural and ecological experiences, and family participation programs were balanced to foster cross-generational empathy. Performances by invited singers, busking, and contest programs added cultural content and elevated the overall quality of the festival.

Lee Sangik, Mayor of Hampyeong County, stated, “This 28th Hampyeong Butterfly Festival showcased an even more enhanced experience with greater visitor participation and hands-on activities,” adding, “We will continue to develop an even higher quality festival based on Hampyeong’s unique ecological resources.”

Meanwhile, Hampyeong Expo Park, the festival venue, will undergo facility maintenance for three days until May 8 and is scheduled to resume operations on May 9.

This content was produced with the assistance of AI translation services.