Hyeondeok Choi, Namyangju Mayoral Candidate
Announces Practical "Sseulmo Series" Policy Pledges
Unveils "15-Minute Living Zone" and "Wisdom Bank" Initiatives Ahead of Parents’ Day

Hyeondeok Choi, the Democratic Party candidate for Mayor of Namyangju City, launched the "Sseulmo Series"—a brand of practical, everyday policy pledges aimed at genuinely improving citizens’ quality of life—on May 6, marking the start of his full-scale policy announcements. The "Sseulmo Series" distinguishes itself by focusing on specific policies that citizens can tangibly experience, rather than abstract grand narratives, and highlights his capabilities as an administrative expert with 30 years of experience.

Hyunduk Choi, Candidate for Mayor of Namyangju. Courtesy of Candidate Hyunduk Choi

Hyunduk Choi, Candidate for Mayor of Namyangju. Courtesy of Candidate Hyunduk Choi

View original image

Candidate Hyeondeok Choi stated that there is no copyright on good policies and that proven policies should be actively adopted to maximize the benefits for citizens, inheriting President Jaemyung Lee’s philosophy. He revealed his plan to immediately implement policies that have already demonstrated effectiveness, adding his own creative ideas, as soon as he is elected.


The first initiative, "Establishing a 15-Minute Living Zone for Seniors," was announced ahead of Parents’ Day. It proposes to reorganize the paradigm of urban planning to focus on seniors in preparation for a super-aged society. The plan includes providing integrated care—such as home medical visits and meal support—within a 15-minute walking distance of seniors’ homes, enabling seniors with limited mobility to enjoy a healthy life in their own neighborhoods. It also covers senior-friendly housing improvements, such as removing doorsteps and installing safety bars, to ensure residential safety in a concrete and practical way.


The second initiative, "Senior Wisdom Bank," aims to transform traditional senior jobs, which often revolve around simple manual labor, into high-quality roles that leverage the expertise of retired professionals. The project plans to convert the specialist knowledge of seniors into social assets through senior policy advising, technology transfer, and youth career mentoring, thereby boosting seniors’ sense of pride and establishing a virtuous cycle of intergenerational wisdom within the local community.



Hyeondeok Choi, a veteran administrator who previously served as Director General for Economy of Gyeonggi Province and Deputy Mayor of Namyangju, is confident in the exceptional feasibility of these pledges, as the ideas were directly developed from his administrative fieldwork. Recognizing that citizens are thirsty for detailed policies that can immediately improve their lives, Candidate Choi plans to continue unveiling two to three practical policy pledges every day, further demonstrating his readiness as a mayoral candidate.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing