"Up to 60% Off"... Gmarket and Auction Launch Biggest Shopping Festival of the Year 'Big Smile Day' Starting Today

Operates for Two Weeks Starting May 6
Stackable Benefits Including Discount Coupons and Card Payment Discounts
Special Events When Visitor Numbers Surpass Each Milestone

Gmarket and Auction announced on May 6 that they will hold 'Big Smile Day', the biggest shopping festival of the year, for two weeks until May 19.

The festival, which begins today, is themed as "Korea's 10 Million Blockbuster Shopping Festival" and is characterized by special deals with discounts of up to 60% and additional overlapping discount benefits. Notably, the "10 Million Blockbuster Deal" stands out for its price advantage: 1,000 popular products have been selected to be offered at the lowest prices of the year. The company has focused on high-priced electronics and daily necessities—items that have been driving up living costs—to maximize the price reduction that customers can actually feel.

Gmarket, The Biggest Shopping Festival of the Year 'Big Smile Day'. Photo by Gmarket

Representative products include digital and home appliances such as the Roborock S10 MaxV Ultra robot vacuum (live broadcast at 9pm on the 6th, full accessory kit provided), Samsung Wind-Free Infinite system air conditioner, and the PlayStation 5 (PS5). Other featured categories include daily necessities and seasonal products such as Kleenex Soft toilet paper, Chong Kun Dang Vitamin C, Cetaphil Moisturizing Lotion, and SK Magic’s ultra-compact hot and cold water purifier.

During the event, a total of five types of discount coupons will be offered daily, including a 7% coupon that provides discounts of up to 200,000 won. Additional benefits such as a 12% discount for Gmarket credit card payments have been introduced to further lower the actual purchase price.

There will also be customer participation events. Every time the number of Big Smile Day shoppers surpasses 10 million, 20 million, and 30 million, 10,000 participants will receive coffee via live broadcast, and Smile Cash will be distributed for shopping use. In addition, Big Smile Day advertising model Director Jang Hangjun will be featured in a surprise "Director Jang Hangjun Gives Back" 24-hour limited discount coupon event.

A Gmarket representative said, "For this Big Smile Day, our top priority was to create real, affordable prices that consumers can feel amid high inflation." They added, "With the highest-ever number of sellers, around 100 major brands, and live commerce involved, this will be a shopping festival that satisfies both price and fun."

This content was produced with the assistance of AI translation services.