'The Hyundai Hi' Surpasses 7 Million Cumulative Users Within One Month of Launch

230,000 New Members Join Hyundai Department Store’s Curation Specialty Mall

'The Hyundai Hi' Sees Over Seven Times More Sign-ups

Compared to Combined Total of Two Existing Shopping Malls

On May 6, Hyundai Department Store announced that the number of new members signing up for its premium curation specialty mall, 'The Hyundai Hi', which was launched last month, has surpassed 230,000 within just one month of its launch. This figure is more than seven times higher than the combined number of new members for The Hyundai.com and Hyundai Food Hall ToHome during the same period last year.

Among the new members, the proportion of those who completed a purchase reached around 30%, nearly doubling compared to the previous year.

The cumulative number of users of The Hyundai Hi over the past month also reached 7 million. This means that over 200,000 people visited per day, a figure more than five times higher than the same period last year. Additionally, the number of members who had no purchase history for more than one year on The Hyundai.com and Hyundai Food Hall ToHome but resumed shopping on The Hyundai Hi exceeded 30,000 within just one month.

A representative from Hyundai Department Store stated, "The Hyundai Hi’s differentiated premium curation service is not only attracting new customers but also playing a significant role in bringing back lapsed customers." They added, "Key indicators such as new member sign-ups, payment ratios, and cumulative user counts are all at a high level among domestic online malls, showing that the platform has successfully established itself."

When accessing The Hyundai Hi via the website or mobile app, curated content is prominently displayed at the top of the main screen. During the first month of its launch, the customer response rate—meaning the percentage of customers who clicked—was more than three times higher than that of typical online promotional events.

Furthermore, the effect of the entry of 'La Grande Epicerie de Paris', the premium food hall of the global luxury department store 'Le Bon Marche', which was introduced for the first time in the industry by The Hyundai Hi, also made a significant impact. Nearly half of all visitors accessed the 'La Grande Epicerie' specialty section, and actual sales exceeded the target by more than three times. Notably, signature items such as truffle potato chips and chestnut jam, known as essential souvenirs from France, sold out within just one week of launch.

In addition, 'Me Space', a feature that allows customers to create curation content themselves and connect with others who share similar tastes, saw over 2,500 pieces of content uploaded within its first month, serving as a platform for customer-to-customer communication.

A representative from Hyundai Department Store commented, "The Hyundai Hi’s strategy as a curation-focused specialty mall, which emphasizes discovery and selection over search and comparison, is rapidly meeting customer needs and taking root." The representative also said, "We will continue to introduce differentiated merchandise and services, setting a new standard for digital luxury in the future."

This content was produced with the assistance of AI translation services.