Lego Korea Hosts '2026 Gwanghwamun Family Accompanying Festival' with Seoul City

1.3 Million Visitors in Five Days

Lego Korea announced on May 6 that it collaborated with the Seoul Metropolitan Government to host the '2026 Gwanghwamun Family Accompanying Festival - Let's Play Gwanghwamun Square' at Gwanghwamun Square in Jongno-gu, Seoul, from May 2 to May 5, in celebration of Children's Week in May.

This event was organized as the largest-ever outdoor brick playground, utilizing a total of 6 million bricks. Starting with a pre-opening on May 1, the five-day event attracted approximately 1.3 million visitors to Gwanghwamun Square, where they enjoyed play activities in the heart of the city.

Photos related to the '2026 Gwanghwamun Family Accompaniment Festival - Let's Play Gwanghwamun Square'. Lego Korea.

The highlight of the event, the giant brick mosaic titled 'Seoul We Built Together,' drew significant attention as 5 million bricks were assembled with the participation of about 35,000 citizens. This massive artwork, measuring 12 meters by 12 meters and featuring landmarks from all 25 districts of Seoul, was completed as citizens themselves assembled bricks to create one grand urban landscape. Lego Korea and the Seoul Metropolitan Government plan to donate 35,000 Lego sets—the same number as the total participants in the 'Seoul We Built Together' program—through nonprofit organizations to places in need of play opportunities within this year.

In addition, at the 'Lego Family Play Ground,' where families teamed up to complete various missions, and the 'Lego Play Experience Zone,' offering diverse Lego activities, children and adults alike unleashed their imagination and shared the joy of play. On the opening day, May 2, popular creator Hey Jini attended the opening ceremony, while on May 4, the 'Lego Builders Club' participated as special guests, further elevating the excitement on site.

Heeyoung Jeong, CEO of Lego Korea, stated, "Lego Korea will continue to provide differentiated play experiences that allow children to unleash limitless imagination and families to create joyful memories together."

This content was produced with the assistance of AI translation services.