Dongkook Pharmaceutical's Centellian24 Madeca Cream Now Available in 1,400 Ulta Beauty Stores in the U.S.

Dongkook Pharmaceutical announced on May 6 that its derma-cosmetic brand, Centellian24, has entered 1,400 Ulta Beauty stores in the United States, marking the brand's push into the North American market.

Dongkook Pharmaceutical's Centellian24 Madeca Cream Time Reverse product. Dongkook Pharmaceutical

Ulta Beauty is the largest beauty specialty retailer in the U.S., offering a wide range of brands from global luxury labels to drugstore brands, with over 500 beauty brands available in its stores.

This entry marks Centellian24's first major offline distribution expansion in the U.S., and is expected to serve as a stepping stone for the brand's full-scale global market strategy. Starting in May with its flagship product, Madeca Cream Time Reverse, Centellian24 plans to expand its presence in August to include the full product lineup, such as the PDRN line and the Madeca Matcha line.

Madeca Cream Time Reverse is a premium total anti-aging cream developed using Dongkook Pharmaceutical's skin science expertise accumulated over more than 50 years and its proprietary Centella Science TECAnology™. It is a best-selling product in Korea, with cumulative sales exceeding 90 million units. For the first time since the brand's launch, the cream incorporates Active-TECA™, a core ingredient that maximizes the efficacy of TECA (standardized Centella Asiatica extract) by combining five patented technologies. Additionally, it contains the highest number of Centella special ingredients in the brand's history—12 in total—to help address ten complex skin concerns, including wrinkles, elasticity, and skin tone.

This product has established itself as an entry-level item for the brand in the U.S. market, and consumer interest is expanding to other lines, such as the Madeca line, PDRN line, and sun care products.

With the launch in Ulta Beauty, Centellian24 plans to roll out diverse promotional and marketing activities, aiming to broaden its connection with overseas consumers and strengthen its global retail partnerships.

A Centellian24 representative commented, "It is meaningful that we can showcase Centellian24's K-derma-cosmetic technology to consumers across the United States through Ulta Beauty. We will continue to expand our global distribution channels and establish ourselves as a trusted derma-cosmetic brand."

Meanwhile, in the North American market, Centellian24's Madeca Cream Time Reverse, Expert Madeca Cream Active Renew PDRN, and Madeca Prime are ranking high within their categories on major e-commerce channels such as Amazon and TikTok Shop. Leveraging Dongkook Pharmaceutical's unique skin science solutions based on Pharmacy Beauty, the company continues to introduce a variety of new products.

This content was produced with the assistance of AI translation services.