Jaju Launches "Jaju Air" Series

From Everyday Essentials to Outdoor Products

Jaju announced on May 6 that it will launch its functional fashion and living series, "Jaju Air," to target the summer season in earnest.

The "Jaju Air" series introduces a variety of items designed to keep every moment of daily life comfortable, extending beyond clothing to include home spaces and outdoor activities. The main materials used are two types of functional fabrics: "Jaju Air Cotton," which quickly absorbs and dries sweat and moisture, and "Jaju Air Cooling," which lowers the perceived temperature during the summer heat.

'Jaju Air' series image. Jaju

The Jaju Air lineup includes a wide range of lifestyle products such as pajamas, underwear, loungewear, bedding, cushions, seat pads, and slippers, as well as outdoor products. The collection features items like mesh and Coolmax yarn socks, rapid-cooling handy fans, mini handy fans, cooling ice bars, neck coolers, cooling arm sleeves and masks, and body cooling deodorant tissues—all designed to help manage body temperature and sweat during summer outdoor activities.

A Jaju representative stated, "With the continued normalization of extreme summer heat and discomfort due to climate change, we planned the 'Jaju Air' series to provide comfort not only at home but also during outdoor activities," adding, "We will continue to deliver value as a lifestyle brand going forward."

This content was produced with the assistance of AI translation services.