Reduced Hand Chilliness by Half... Seolreim Revamps for Ice Cream Peak Season

Lotte Wellfood Introduces Micro-Foaming Technology
Product Opening Enlarged in Response to Consumer Feedback
Launch of "Coolish Belgian Chocolate" and "Coolish Melon Soda"

The pouch-type ice cream 'Seolreim' is introducing a package utilizing micro-foaming technology to reduce the sensation of coldness in the hands, aiming to capture the upcoming peak season for frozen desserts.

Lotte Wellfood announced on May 6 that it will introduce a new technology-based package for Seolreim, marking the 24th anniversary of its launch, along with the release of two new products.

This package renewal focuses on addressing the issue of hand chilliness that occurs when holding Seolreim for an extended period. By creating an air layer between the inner and outer layers of the package and filling it with nitrogen, the package effectively blocks direct cold air from reaching the hands. According to insulation performance tests conducted by the Korea Testing & Research Institute (KTR), an officially accredited testing agency in Korea, the new package has actually reduced hand chilliness by 48% compared to the previous package.

In addition, the entrance of the product has been enlarged to make it easier to consume the ice cream. This change reflects consumer feedback noting that, due to its shake-like texture, it can be difficult to eat immediately after opening when the product is still frozen solid. The new package will first be applied to the new products and then gradually rolled out to existing items in the lineup.

With the peak season for frozen desserts approaching, Lotte Wellfood will launch 'Seolreim Coolish Belgian Chocolate' and 'Seolreim Coolish Melon Soda.' Seolreim Coolish is a product line that was introduced last year when Lotte Wellfood integrated Japan Lotte's popular ice cream brand 'Coolish' into the domestic Seolreim brand. While the original Seolreim products are known for their dense and chewy texture, Seolreim Coolish features micro ice particles in the ice cream, providing an instant cooling effect upon consumption.

Seolreim Coolish Belgian Chocolate offers a rich Belgian chocolate flavor with added micro ice, resulting in a clean aftertaste. Its deep yet light chocolate taste makes it easy to enjoy all year round. Seolreim Coolish Melon Soda features the refreshing taste of melon, a signature summer fruit, combined with soda for a high level of refreshment. The sweet and cool ice cream, enhanced by Coolish's signature micro ice particles, delivers a pleasantly refreshing sensation.

This content was produced with the assistance of AI translation services.