CEO Choi Jonghwan: "Zero Tolerance for Legal Violations"

Paradise announced on May 6 that it has introduced a Fair Trade Compliance Program (CP) and implemented a compliance declaration to establish a culture of ethical management, in line with the Korea Fair Trade Commission's policy to promote the spread of Compliance Programs.


The CP is an internal control system in which a company establishes its own code of conduct to voluntarily comply with fair trade-related laws and ensures its implementation. Paradise decided to introduce this CP after determining that transparency and trust are essential due to the company's significant proportion of business targeting foreign tourists.


With the introduction of this system, Paradise plans to further strengthen the ethical standards of its corporate operations and contribute to enhancing fairness and transparency across the industry.


Choi Jonghwan, CEO of Paradise, recently made the official announcement of the CP introduction through the company’s internal bulletin board, emphasizing the importance of complying with fair trade laws and regulations to all employees.


CEO Choi stated, "Compliance with laws and principles is the starting point of all management activities," and added, "I will actively support the compliance system so that it can function effectively." He further stressed, "We will apply a zero-tolerance policy to legal violations and respond fairly and strictly regardless of position or rank."


To ensure the stable operation of the CP, Paradise plans to appoint a compliance manager and establish a system that enables the compliance framework to be operated independently and objectively. Through this, the company aims to create an environment where employees can focus on their work without legal risk.


The key principles of CP operation include: ▲Prohibition of abuse of superior position ▲Prohibition of unfair support to affiliates ▲Prohibition of collusion with competitors ▲Prohibition of instruction or aiding violations of the Fair Trade Act ▲Provision of accurate customer information ▲Maintenance of fair transactions with partners.



A Paradise representative stated, "We are striving to establish ESG management and a transparent corporate culture as a trusted company by customers and society," adding, "With the introduction of this CP, we will further advance our fair trade compliance system and continue to expand related education and internal management activities."

Paradise is introducing a Fair Trade Compliance Program.

Paradise is introducing a Fair Trade Compliance Program.

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This content was produced with the assistance of AI translation services.

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