[Report] "Flexibility, Privacy, and Immersion Are the Core of Immersion"...A Visit to the Hanssem Office Showroom

Experience the 'Immersion' Office Furniture at the Hanssem Office Showroom
Achieving Spatial Flexibility with Motion Desks, Casters, and Organized Wiring
Enhancing Personal Space and Immersion with Generous Screens and Storage Units

When desks and storage cabinets equipped with wheels are moved, the office layout can be easily changed. Sitting in front of a desk, one feels a sense of security, deeply surrounded by the partitioning screens and storage units, making it easy to focus on work. Flexibility, privacy, and immersion—these are the key concepts that Hanssem proposes for the new office space. On May 4, I visited the Hanssem Office showroom on basement level 1 of the Hanssem Flagship Nonhyeon in Gangnam-gu, Seoul, to experience this firsthand.

Since its opening on April 2, this space has been furnished with three types of desks, partitions, and storage units that make up Hanssem's office furniture brand, the Immersion series. In March, Hanssem launched its office furniture brand, Hanssem Office, and introduced the Immersion series as its first dedicated office product line. Previously, Hanssem's office solutions mainly focused on renewing residential furniture for office use or providing custom-made, non-standard furniture. Now, with the Immersion series—which incorporates Hanssem's signature "home-like" comfort into office spaces—the company plans to actively target the office furniture market.

A panoramic view of the Hanssem Office showroom located on the basement first floor of the Hanssem Flagship Nonhyeon in Gangnam-gu, Seoul. Hanssem

The characteristic Hanssem highlights most for the Immersion series is "flexibility." Kang Hyunwoo, Manager of the Special Sales Division 3 at Hanssem, whom we met at the site, explained,"Because it was developed based on the office environment from the design stage, it enables optimal space configurations according to job roles and work styles." Flexibility is evident in the overall mobility and scalability of the products. Key items such as desks and storage units can be equipped with caster (wheel) types, allowing the office layout to be easily changed to accommodate hot-desking or agile organizational cultures. It is also notable that power strip trays and vertical cable covers are built into the desk structures to conceal complex wiring. This not only enhances the functionality of the workspace but also preserves Hanssem's distinctive sense of organized space.

The desks, tailored to users' work styles, come in three types: standard desk, two-leg motion desk, and four-leg motion desk. The motion desks allow height adjustment up to 120 cm, letting users alternate between sitting and standing positions. In particular, the four-leg motion desk features a slim and elegant design suitable for executive office spaces. The legs are designed with a diameter of 43 mm, slimmer than the standard 60 mm size, creating a sophisticated impression. The 1,200 mm-long tray-style, high-capacity under-desk storage also doubles as an auxiliary seat for brief work discussions.

On one wall of the Hanssem Office showroom, samples of desk tops and legs applied in the Immerse series are displayed. The Immerse series features four basic colors centered around warm tones that provide visual stability: white, oak, walnut, and black. Photo by Ho-kyung Choi

"Privacy" and "immersion" are realized through partitions that are designed to enclose the space. Sitting at the displayed standard desk, the first thing one notices is the visual stability provided by the partitioning screens and storage units. For the front screen, while standard screens are typically around 350 mm high, the Immersion series has increased this to 500 mm. Unless standing up, it is difficult to make eye contact with the person across the desk. The sense of enclosure on the sides has also been enhanced. While the desk depth is 770 mm, the side screens are designed to be even longer. Hanssem offers the side screens in two versions—820 mm and 980 mm—so users can experience a more deeply enveloped work environment.

The "Side Multi-Cabinet," which serves both as storage and partition, also drew attention. With a sliding structure, pulling the door forward naturally acts as a screen, blocking the view of the person next to you. As Hanssem emphasizes storage, it can hold up to 60 kg of items such as clothes and shoes, making it highly practical in offices where employees have many personal belongings. Additionally, various accessories such as metal pegboards and mobile device stands can be freely arranged.

This content was produced with the assistance of AI translation services.