Explore Windows, Wallpaper, Flooring, and Spatial Trends All in One Place... 'LX Z:IN Flagship' Opens

LX Hausys Opens Integrated Experience Space for Products and Brand in Nonhyeon-dong, Gangnam-gu

On April 30, LX Hausys announced the opening of the 'LX Z:IN Flagship' showroom in Nonhyeon-dong, Gangnam-gu, Seoul, where visitors can explore interior materials and the latest spatial trends.

Interior view of LX Hausys' 'LX Z:IN Flagship' store. LX Hausys

The 'LX Z:IN Flagship' spans three floors with a total floor area of 1,690 square meters (approximately 510 pyeong). Under the concept of "Weaving Spaces and Lives Beyond Materials with LX Z:IN," the space is designed to let visitors experience the brand philosophy, design, technology, and products, as well as make purchases.

Since its soft opening in March, the flagship has received positive reviews from visitors. The first floor is designed to stimulate curiosity about the LX Z:IN brand, while the third floor offers space solutions tailored to different lifestyles. The second floor is organized so that visitors can explore and purchase the most suitable materials based on the solutions presented.

The first floor features the 'Insight Studio,' where visitors can experience both past and present interior materials in one space. Here, they can compare and experience former popular products such as the 'High Sash' window and 'Kkalkkumi' flooring, alongside current offerings like the 'View Frame' window, 'Editon' flooring, and 'Diamant' wallpaper. This allows visitors to appreciate the technical expertise and design capabilities that have long made LX Hausys a leader in Korea’s interior market.

On the third floor, visitors will find the trend-setting 'Curator Studio' space proposed by LX Z:IN, the 'Matching Cube' for experiencing various interior styles and spatial products, and the 'Consulting Lounge' for personalized consultations with space experts. Visitors can explore the latest interior trends while also receiving professional advice.

LX Z:IN Flagship Opened in Nonhyeon-dong, Gangnam-gu. LX Hausys

The second floor operates as a 'Materials Library,' gathering a wide variety of products necessary for residential interiors—including windows, sliding doors, doors, flooring, wallpaper, interior stone, film, furniture boards, and kitchen materials. Visitors can directly mix and match materials to find the optimal combinations for their preferences, supporting final purchasing decisions.

The showroom also features the 'Z:IN Lounge Cafe' and a gallery, where visitors can relax and enjoy artworks by renowned artists. In collaboration with Yun Sun Gallery, various works are displayed throughout the showroom, positioning it as a hot spot for interior design and a multipurpose cultural space in the Gangnam area of Seoul.

Until the end of May, LX Hausys will host the 'My Pick' event, offering generous prizes such as the LG StanbyME 2 to customers who visit the 'LX Z:IN Flagship,' create their own material combinations, and enter the giveaway.

An LX Hausys representative stated, "'LX Z:IN Flagship' is an iconic showroom that represents our brand," adding, "We plan to foster it as LX Hausys’ leading B2C specialty store, where both exploratory customers interested in interiors and those seeking professional consultation can be fully satisfied and continue their purchasing journey."

'LX Z:IN Flagship' Exterior View. LX Hausys

This content was produced with the assistance of AI translation services.