Baemin Gift Certificate Sales Rise 20% in First Quarter This Year

KakaoTalk Gift Partnership
Vouchers from Other Brands Now Usable in the Baemin App

Woowa Brothers, the operator of Baemin (Baedal Minjok), announced on the 30th that sales of Baemin gift certificates in the first quarter of this year exceeded 200 billion won, marking a roughly 20% increase compared to the same period last year. Previously, Kakao's analysis of "KakaoTalk Gift" usage data from January 1 to December 17 last year showed that Baemin gift certificates ranked as the second most popular gift voucher.

This increase is attributed to a significant rise in the use of Baemin gift certificates by both companies and individual consumers as gifts for anniversaries and events. The biggest advantage of the Baemin gift certificate is that the recipient can use it to order any food or product they want through the Baemin app, eliminating the need to worry about the recipient's preferences. In addition, since the vouchers can be used easily anytime and anywhere without visiting a store, most of the issued vouchers are quickly registered and redeemed. In the first quarter of this year, 95% of the total sales amount was actually used during the same period.

Last September, Baemin partnered with KakaoTalk Gift to allow users to use mobile gift certificates from other brands, received via KakaoTalk, in the Baemin app. This partnership enables not only Baemin gift certificates but also major franchise brand vouchers to be used in the app, greatly enhancing user convenience. In fact, during the same period, the number of orders using brand mobile gift certificates through the partnership increased by 95%, and the order amount rose by 74%. The average order amount was approximately 23% higher than regular orders, confirming that partner brand owners also benefited from increased sales. Currently, Baemin has partnerships with six brands: Baskin Robbins, Paris Baguette, Lotteria, Tous Les Jours, Duzzim, and Yoajeong, and plans to expand partnerships further within the year.

A Baemin representative stated, "We will continue to enhance user convenience so that Baemin gift certificates can be widely used as gifts for loved ones, and we will expand partnerships to offer a greater variety of mobile gift certificates within the Baemin app."

This content was produced with the assistance of AI translation services.